
Media & Search Executive
工作概要:
About The Role & Team
Are you ready to make a magical impact at Disney? As a Media & Search Executive, you'll support the goals for Walt Disney World (WDW) and Disney Cruise Line (DCL) by developing and implementing media plans for the UK and Irish markets. Collaborate with key marketing leaders to translate strategies into detailed media plans, leveraging market insights and consumer data. You'll work with central and local teams to optimize media across all channels. Join us in driving excellence and ensuring our campaigns are aligned and impactful.
This role requires you to be in the London office in Hammersmith 4 days a week.
What You Will You Do
- Translate marketing and media strategies into detailed media plans for WDW and DCL campaigns by leveraging and integrating market insights, competitive data, consumer feedback, media consumption trends, target specifics, and business learnings.
- Partner with central and local teams to develop an integrated vision across paid, owned, and earned media, optimizing message and budget efficiencies across each brand's digital ecosystem.
- Lead the bought media development process (briefing, planning, buying, reporting, and auditing) with local media agencies, ensuring excellence across all touchpoints, markets, and brands.
- Ensure full alignment of campaign timing, budget, and performance with all stakeholders.
- Manage the offline and digital campaign implementation process, including briefing creative specs to the creative team and tagging for online formats, as well as building tracking URLs.
- Oversee the media budget management process, including resource allocation, administrative PO processes, and budget forecasting.
- Collaborate with media teams based in Paris to understand EMEA local deals, strategies, and KPI tracking, ensuring consistency and integration within the UK and Ireland WDW and DCL plans. Learn from efficiencies, new formats, and successful partners in other markets.
- Foster media and digital knowledge throughout the marketing team.
Required Qualifications & Skills
- Media experience in an agency or multi-national marketing environment
- Understanding of media management across TV, radio, online and social
- Demonstrated strategic and tactical skills related to implementation of marketing and sales plans and recommending resources necessary for success
- Exceptional negotiation, organizational, project management and communication skills to balance marketing programs across three brands for optimal execution and success
- Degree majoring in Media/Marketing or a relating discipline or certification from IPM advantageous
- Strong background in media agencies and / or in digital agencies
- Fluent in English and French an advantage.
- Background in both media / online planning and buying and integrated communications
- Strong communication and coordination skills.
- Computer literate, proficient in using key Microsoft Office applications (Outlook, Word, Excel, PowerPoint)
- Highly effective communication skills
- Personable and diplomatic, with the ability to build and maintain strong relationships
- Strong presentation skills
- Highly motivated and positive ‘Can Do’ attitude
- Able to manage multiple projects in a fast paced and ever-changing environment
- Flexible on working hours and travel
- Highly analytical and results orientated
- Innovative and creative thinker
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於Walt Disney World Resort:
自 1971 年開幕以來,華特迪士尼世界度假區在很多人的童年及家族回憶中擔當了重要的角色。時至今日,來自世界各地數以億計的賓客均慕名而來,到訪這個奇幻之地,享受一趟迪士尼假期。透過創意、創新和科技的結合,度假區讓賓客投入經典迪士尼童話故事和新形式的家庭娛樂之中。華特迪士尼世界度假區的演藝人員運用了故事敍述的豐厚傳承,透過無與倫比的細節和超卓的賓客服務,將迪士尼的魔法栩栩如生地呈現於賓客眼前。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 Walt Disney World Resort。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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