Social Media Manager (National Geographic)

工作 ID 10097013 地點華盛頓州, 華盛頓州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Sep. 11, 2024

申請

工作概要:

National Geographic is seeking an experienced Social Media Manager to oversee growth strategies across National Geographic’s award-winning and iconic social presence. In this role, you will partner closely with editorial, marketing, social, and advertising teams to create high-impact and conversion-driving social content, campaigns, and monetization strategies.

As a leading voice on the social team, you will serve as a main point of contact for one or more lines of business and stakeholder groups across the organization—such as Editorial, Consumer Products, Nat Geo Expeditions, Books & Publishing, and more—for campaign ideation, special projects, workflow or process development, and insights reporting. Additionally, you will be expected to have an eye towards the brand’s editorial and organic social strategies for optimization and subscription growth opportunities.

We are looking for a passionate digital and social strategist who has experience managing organic and paid social strategies, affiliate and ecommerce programs, social marketing campaigns, and revenue growth strategies. Excelling in this role requires a knowledge of current trends and best practices on social across industries, an aptitude for developing data-driven strategies, deep and current knowledge of social platforms’ monetization offerings, and excellent project management skills. You will work with and on key social media and digital platforms such as Facebook, Instagram, Pinterest, LinkedIn, YouTube, TikTok, and Threads, as well as seek out emerging platforms that can help grow our brand and business.

Responsibilities

Social Media Strategy & Optimization

Drive revenue growth, engagement, and subscriber acquisition efforts across National Geographic’s social media accounts and communities with a combined audience of more than 600M.
Develop and manage the affiliate marketing strategy and program across social platforms such as Instagram, Facebook, Pinterest, YouTube, and TikTok.
Develop a strategy and framework for consumer product marketing across the Nat Geo Social ecosystem.
Set revenue and growth targets for key social platforms and track progress quarterly and as needed to demonstrate the value of social platforms in driving business goals.
Collaborate on social sponsorship campaigns and paid media efforts running across brand accounts, and contribute to proactive packaging and ideation to increase revenue.
Manage the social publishing and overall platform strategies for multiple platforms such as Pinterest, Reddit, LinkedIn, Facebook, etc., working closely with the title marketing, editorial, and social teams to drive impressions, engagement, web traffic, affiliate revenue, and subscriptions.
Embed with National Geographic’s editorial teams to provide social perspective and best practices for articles and ecommerce content, including verbal feedback in meetings, writing headlines, and discussing overall framing, presentation and visuals.

Campaign and Project Strategy

Manage creative development of ecommerce social content through the pipeline including giving creative direction and notes, along with securing final approvals and sign-off.
Collaborate on social sponsorship campaigns and paid media efforts running across brand accounts, and contribute to proactive packaging and ideation to increase revenue.
Lead and develop creative social media campaigns for special projects, National Geographic titles or YouTube original content, or marketing campaigns that drive awareness, and ultimately conversion.

Social Analytics and Reporting

Develop and own team goals and performance metrics for driving direct and indirect revenue from social platforms.
Monitor performance regularly to understand effectiveness of strategy and content.
Craft actionable insights and recommendations to optimize content strategy, user experience, etc.
Support finance teams with revenue forecasting, and field reporting requests and inquiries from centralized data and analytics teams.
Periodically audit and update best practices documents and guidelines as the industry and platforms evolve.

Communication & Collaboration

Partner with social platforms to identify new revenue opportunities and develop innovative activations.
Foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and Disney.
Consistently and proactively articulate social media best practices, trends, and insights to teams across the organization as a subject matter expert.
Lead trainings and respond to inquiries about revenue and monetization opportunities from executives as needed.
Advise marketing teams and stakeholders in vetting, managing, and executing influencer campaigns on social platforms to drive acquisition or related business goals.

Basic Qualifications

5+ years of social media experience in media, entertainment, or marketing with a focus on lead acquisition, subscription growth or ecommerce / affiliate marketing platforms.
Effective communication skills in both verbal and written form, creative writing skills
Experience using analytics tools to identify trends, communicate insights, and provide recommendations.
Proficiency with Microsoft Outlook, Word, Excel, and Keynote, Google Suite, and project management tools such as AirTable, Asana, etc. as well as experience with social media content management systems.
Proven track record in driving sales, lead acquisition, or subscription growth.
Familiarity with ecommerce and affiliate marketing platforms and social media.
Creative, proactive and independent thinking with extreme attention to detail and the ability to prioritize, multi-task and meet deadlines.

The hiring range for this position in Washington, D.C. is $90,500 to $124,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 National Geographic Partners PAY SVC，其所屬的業務部門是 Disney Entertainment Television。

National Geographic Partners PAY SVC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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