Marketing & Media Strategy Representative
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
「直到我來到這裡之前,我不認為我覺得好玩才去做的事——透過統計數據講述體育故事——會成為我的工作。」
ESPN 高級研究員 Ana
工作概要:
Overview
This role supports Canada’s Marketing and Media Strategy efforts. A key goal of this position is to leverage consumer insights to develop and implement marketing strategies that will build awareness, enhance the brand and drive incremental visitation and revenue from Canadian tourists. The primary responsibilities will involve the development and oversight of comprehensive marketing strategies, with a strong emphasis on digital and social media, for Disney Parks and Resorts. The strategy team provides support to various destinations, including Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Aulani, a Disney Resort and Spa, and Adventures by Disney.
Type: Contract (12-18 months)
Responsibilities
Marketing Strategy:
- Assist with annual marketing strategy development
- Collaborate with internal and external partners and agencies to obtain, analyze and interpret data to determine marketing program performance and develop future plans based on findings
- Conduct ad hoc analyses to assess offer performance, booking patterns, etc.
- Understand Canadian competitive and economic trends, audience data, overall travel/tourism market information and provide insights into new innovations and new media channels
Media Campaign Planning and Execution:
- Assist with the development of, and manage, the execution of annual and quarterly media campaigns; campaigns will have a strong digital and social focus but will include all mediums including YouTube, audio, OOH television, gaming and CRM
- This role will be responsible for managing media plans with both internal and external agencies, assessing both parties requested budget and tactics and determining which strategies will utilize dollars in the most efficient way to meet marketing objectives
- Support campaign monitoring and optimizations
- Continually seek out new digital advertising opportunities
- Manage pre-arrival and acquisition CRM campaigns
- Manage the content strategy for consumer websites including launch of all offer and new product/celebration websites and/or microsites
- Assist with ongoing budget tracking and reconciliation
Creative Development:
- Work with internal and external agencies to manage the development and approval of creative required for campaign execution
- Ensure Canadian insights, unique market and plan needs are communicated and included in creative executions
Required Qualifications:
- 3+ years’ experience in Digital Marketing/Media Buying/Brand Building/Strategic Planning
- Strong understanding of social and digital media buying, tracking and analysis is required
- Strong familiarity with Social platforms and digital industry trends
- Excellent oral and written communication skills, strong business acumen
- Experience managing creative development (in-house and external agencies) with keen attention to detail
- Ability to work effectively with remote teams
- Superior organization and time management skills
- Proven ability to successfully manage multiple priorities in a multi-stakeholder environment
- Must be able to build PowerPoint presentations and be proficient in Excel and Word
- A valid passport and driver’s license are required
- Legally able to travel to and drive in the United States
- French oral/written skills are an asset
- Bachelor of Commerce degree or equivalent
Disney Parks & Resorts Overview
The Canada office of Disney Parks and Resorts is responsible for Marketing and Sales activities for the Walt Disney World Resort in Florida, the Disneyland Resort in California, Disney Cruise Line, Aulani a Disney Resort & Spa in Hawaii and Adventures by Disney. We are a dynamic group of professionals who are passionate about positioning Disney Parks & Resorts as the most trusted provider of travel and leisure experiences throughout the world.
The Walt Disney World Resort is the most popular tourist destination in the world encompassing over 120 square kms and includes 4 world famous theme parks, two water parks, over 20 owned and operated resort hotels plus shopping, dining, entertainment and recreation offerings. The Disneyland Resort features two theme parks - Disneyland Park, “The Happiest Place on Earth”, and Disney’s California Adventure Park that captures the excitement of California through Disney storytelling - a place where Disney magic meets California fun. Disney Cruise Line offers an array of incredible itineraries and has created an industry-leading family cruise experience. Aulani is a Disney Resort & Spa located in beautiful Ko Olina, Hawaii. Adventures by Disney provides hassle-free, guided vacations to destinations worldwide.
Our Company proudly provides equal employment opportunity for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.
關於Walt Disney World Resort:
自 1971 年開幕以來,華特迪士尼世界度假區在很多人的童年及家族回憶中擔當了重要的角色。時至今日,來自世界各地數以億計的賓客均慕名而來,到訪這個奇幻之地,享受一趟迪士尼假期。透過創意、創新和科技的結合,度假區讓賓客投入經典迪士尼童話故事和新形式的家庭娛樂之中。華特迪士尼世界度假區的演藝人員運用了故事敍述的豐厚傳承,透過無與倫比的細節和超卓的賓客服務,將迪士尼的魔法栩栩如生地呈現於賓客眼前。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Canada) Ltd.,其所屬的業務部門是 Walt Disney World Resort。
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