MarkOps Consultant - Contract

工作 ID 10080563 地點新加坡, 新加坡 有意工作的公司 The Walt Disney Studios 日期已公佈 Oct. 23, 2024

申請

工作概要:

As part of the Marketing Operations, the MarkOps Consultant drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate. A successful MarkOps Consultant maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.

Responsibilities:

Build, test and deliver lifecycle messages
Execute messaging optimization and best practice adoption
Run split and multivariate tests, ensuring test protocols are administered to minimize bias
Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed
Monitor messaging programs and campaigns and mitigate or flag issues to partners
Traffic messages utilizing targeting capabilities while balancing against business goals
Implement and audit all analytic encoding to enable messaging effectiveness
Drive messaging reporting and run adhoc analysis when requested
Ensure all messages conform to GDPR, and other legal or compliance requirements

Basic Requirements

4+ years in marketing executing CRM/Lifecycle channel optimization and insights
Deep experience in email, push, sms, in-app messaging channels and platforms
An understanding and administration of message experimentation best practices
Attention to detail, with an ability to identify issues and implement remedies
Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
Passion for velocity, enabling the team to scale through superior project management
Analytic orientation and curiosity, using insights to drive your next course of action
Superior presentation, communication and documentation skills
Be a highly organized, highly methodical and strong team player
Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
Thrives in ownership, as our resident churn mitigation email expert
Superior stakeholder partnership management via a consultative approach
Working knowledge of agile methodologies and of Jira/Confluence
Working knowledge of email and mobile channel best practices
Ability to be on-call, when high priority business needs necessitate
Language fluency in English

Preferred Requirements

Experience in an operational role
Proficiency in SQL and template scripting (e.g AMPscript, Liquid)
Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
Experience in building lifecycle user journeys
Experience supporting a globally distributed stakeholder team
Working knowledge of compliance requirements
Fluency in another language (e.g. Korean/Japanese)

Education

Bachelor’s degree in Marketing, IT, Computer Science or related field; or equivalent practical experience

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Southeast Asia)，其所屬的業務部門是 The Walt Disney Studios。

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