Performance Marketing Associate Manager

工作 ID 10100544 地點纽约, 纽约州, 美國 有意工作的公司 ESPN 日期已公佈 Nov. 12, 2024

申請

工作概要:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.

Position Summary:

The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.

Responsibilities:

Implement paid media strategies to drive subscriber acquisition, conversion & efficiency with a focus on CTV and programmatic digital media channels
Successfully apply paid media strategy within digital media channels
Optimize budget across CTV and programmatic sites/placements to deliver a positive return on marketing spend
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Contribute to campaign strategy, ad set structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
Implement ideas and processes for campaign & bid management
Analyze campaign data and partner with Marketing Analytics teams to improve effectiveness of acquisition and retention media
Present learnings and results of media campaigns to cross-functional partners
Contribute to bidding strategy and rule development for efficient spending and optimization on digital media platforms
Collaborate with internal marketing teams and external media agency to contribute to overall media planning

Qualifications:

2+ years paid media planning & buying
Deep media buying knowledge of programmatic platforms preferred
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Experience with direct response campaigns
Highly skilled in all Microsoft Office Products especially Excel
Excellent written and verbal communication skills
Strong enthusiasm for all things Sports and Sports Fans
Ability to work with cross functional teams and multiple stakeholders
Strong priority management while handling multiple deliverables/work streams
Flexibility to work weekends when necessary for larger Sports events

Preferred Qualifications:

Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Experience with mobile app tracking solutions preferred (i.e. Kochava, Appsflyer, Adjust, etc.)

Required Education:

Bachelor’s degree or equivalent in Marketing, Business, or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $74,300.00-$99,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於ESPN:

在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動，無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情，這一切都是在一種充滿活力的文化中，不斷地堅持不懈，並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時，每一天都是非同尋常的。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Streaming Services LLC，其所屬的業務部門是 ESPN。

Disney Streaming Services LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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