Marketing Manager - Hardlines
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
在迪士尼有很多成長和學習的機會!工作中永遠不會有沉悶的時刻。
Diana, Principal Counsel
工作概要:
To plan and complete long term and fiscal year marketing strategies for hardlines category. Be responsible for the marketing and account management of existing and/or new EMEA regional hardlines licensees.
With the Senior Marketing Manager, use key trends and consumer insights to develop and drive succinct strategies within DCP, whilst being agile to capitalise on the moment and support the category team on new opportunities and key licensees.
Responsible for working with licensees and retail teams to drive category marketing specific retail execution and initiatives (in-store POS, windows, digital, events, screenings, alignment opportunities) with key accounts, across all franchises, as well as category growth initiatives.
Relationships are key to the success of this role, both internally and externally. Actively manage and nurture the engagement, partnership and joint business planning with each licensee, new and existing, supporting the category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.
This role will require you to be onsite 4 days a week in Hammersmith.
What You Will Do
- Implement the long-term marketing strategy with the Senior Marketing Manager, for the Hardlines category and associated licensees in conjunction with category and franchise strategy teams
- Manage day-to-day marketing relationship with key licensee marketing teams and provide category teams with support as and when needed across other growth licensees
- Leverage macro and micro trends along with audience, category and retailer insights to craft more effective marketing campaigns for DCP, with maximum return on investment
- Ensure all Signature Marketing campaigns in-scope are strategically aligned with the Hardlines category and licensee strategies (encouraging in knowledge and expertise to the Brand Marketing team)
- Support Senior Marketing Manager and category team to pitch opportunities that improve the category growth in a meaningful manner improving the ‘white space’
- Collaborate and develop positive relationships with local country DCP teams, providing information and regular marketing strategy and licensee updates as well as understanding and satisfying local market needs and differences
- Work appropriately with the other managers within the regional marketing team to ensure Licensees are best championed across DCP Marketing Campaigns
- Help effectively control allocated marketing budget secured through Annual Operating Plan
- Work with licensee partners to unlock incremental funding / exposure of key products & campaigns
- Share standard process and campaign analysis across regional, local and global teams
Required Qualifications & Skills
- Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines
- Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
- Excellent communication skills both verbal and written
- Ability to influence and achieve consensus, and be flexible and adaptable with partners at all levels and regions of the organisation (Global, EMEA, local market)
- Financial acumen - driving a P&L and quarterly forecasting process
- Ability to understand and work within the legal and brand guidelines provided by the relevant department
- Resilient and nimble in an ever changing landscape
- Computer literate including MS Word, Excel, PowerPoint and Keynote
- Written and spoken English for business use, crucial; professional proficiency in another European language, beneficial
- Skilled in recognising impactful creative, digital, social and brick and mortar hardlines marketing
- Excellent strategic approach to problem solving and innovation
- Outstanding planning and organisation skills
- Cultural sensitivity and an understanding of local markets across EMEA
Preferred Qualifications
- Degree level education in a related field or equivalent work experience
- Marketing experience within consumer products commercialisation (ideally hardlines) and/or retail across EMEA. Experience in retail/shopper marketing advantageous
- A strong understanding of omnichannel marketing campaigns including retail, experiential, social, digital, influencer and above the line marketing
- Experience leading the planning, delivery and evaluation of innovative, outstanding hardlines marketing campaigns
- Experience in pitching to B2B partners (ideally hardlines licensees) and retail partners
- Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
- Knowledge of trends within the category sectors with the ability to take industry trends and translate them into something that drives growth for The Walt Disney Company
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 Disney Experiences。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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