Commercial Research Analyst
工作概要:
About the Role
The Walt Disney Company (TWDC) Audience Measurement and Insights team, is responsible for delivering data driven solutions and audience insights across a number of our media divisions, including Disney Advertising, Disney+ EMEA Original Productions, Content Sales and Media Networks.
Following on from the successful launch of the Disney+ advertising-supported tier, we are looking to expand our team. The Audience Measurement and Insight Analyst will work hand-in-hand with the Disney Advertising sales team, as well as agency and brand partners, to help co-ordinate and deliver projects supporting both upper and lower funnel measurement solutions to demonstrate the effectiveness of Disney+ in driving results for our advertisers including brand effectiveness, ROI measurement, and downstream behaviour of the Disney audience.
This role will also work with the wider Commercial Insights team in building on our key audience and platform strengths, supporting in the creation of case studies and sales collateral.
The role will support the Manager, Commercial within the Audience Measurement and Insights team, and works in partnership with Disney Advertisings Tech Ops teams and the wider Disney research and insight teams.
This position requires someone to work from our Hammersmith offices 4 days a week.
What You Will Do:
- Support Manager and Senior Manager to implement, monitor, and evaluate ad effectiveness studies
- Day-to-day liaison with sales account management teams in ensuring successful launch and on-going measurement of campaigns
- Help coordinate the creation of a range of case studies based on Disney’s measurement capabilities
- Day-to-day liaison with vendors as required
- Support local market teams with troubleshooting
- Build understanding of and expertise in methodologies, dashboards, and compelling commercially-focused analysis
- Partner with the wider data, measurement, product, and research teams in the UK and globally ensuring that all relevant tools and insights are leveraged for commercial advantage
Required Qualifications & Skills:
- Basic understanding of advertising industry upper- and lower-funnel measurement approaches such as Brand Lift
- Good Microsoft PowerPoint and Excel capabilities
- Internship or first job experience within a media advertising sales team or media agency desirable
- Logic and process oriented
- Confident in presenting findings to more senior stakeholders – face-to-face or written
- Collaborative and Articulate
The Perks
- 25 days annual leave.
- Private medical insurance & dental care.
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing.
- Excellent parental and guardian leave.
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
關於The Walt Disney Company (EMEA):
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 The Walt Disney Company (EMEA)。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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探索此地點 EMEA
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
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