Senior Manager, Marketing (Strategy)

工作 ID 10099841 地點大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 日期已公佈 Sep. 16, 2024

申請

工作概要:

This key role of this person is to unveil market potential to drive total local (Magic Access (MA) & Regular Paid local) and International business. The incumbent needs to develop & implement by-market business strategy to drive visitation. He/she will work closely with cross discipline teams to provide market intelligence & learnings that help develop & update market strategies. The insights and learnings will be translated into creative assets & trade materials adaptation, media & buying strategies and other marketing levers that are relevant to put right pressure into these markets.

The incumbent will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check & distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.

This position will also be driving Magic Access members strategies to build brand loyalty, affinity and commercial impact. He/she will be leading the team to mobilize cross functional teams to develop and implement MA initiatives that drive membership, visitations and spend.

Key Job Responsibilities:

Marketing Strategy Development

Develop region specific strategy (International / local) by incorporating relevant insights and market trends to tailor activation and strategic approach. The incumbent needs to demonstrate superb knowledge and understanding to International & local consumers and translate relevant insights into campaigns and strategy

To implement these campaigns effectively, he/she will influence and work with different discipline teams to:

Leverage data and digital capability in International & Local markets to inform audience planning and e-Commerce strategy
Collaborate with co-marketing and broadcasting team to solicit synergy opportunity
Drive content strategy via our own channel social and KOL activations
Strategize international & local specific CRM activations requirement and best practices
Develop strategic product offerings on owned channels
Tailor creative assets and copies to fit platform specific requirement

Magic Access Program Sustainment

Accountable for Magic Access program business performance with KPI including membership, visitation and spending. The incumbent need to lead MA membership program to drive commercial strategy and activation planning.

He/she will need to demonstrate in-depth understanding of Magic Access members with constant refresh of segment insights including but not limited to resort visitation & consumption behavior, product experience & satisfaction, renewal drivers etc.to inform strategy planning

The incumbent also needs to timely translate relevant insights into strategy and campaigns activations with organizational wide engagement:

Host Magic Access leadership forum to align commercial priority with site management team
Lead the team to drive execution excellence via MA taskforce with collaboration across functional teams including, Marketing, Revenue Management & Analytics (RMA), Corporate Alliances (CA), legal, MA, Park Operations etc.

Campaign and Budget Planning

Develop annual/multiple-year marketing campaign planning, lead business reviews and measures of budget use & campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning.

Market trends and insights monitoring

Continuously monitor business pacing and translate business insights (International, local and Magic Access) and latest trends in an understandable manner. Mobilize other discipline teams to identify business problem and solutions that are relevant for HKDL, influence and inform business discussion in commercial forums to drive implications for HKDL.

Demonstrate knowledge in international & local markets trending platforms, able to develop strategy and activation asks to guide discipline teams on campaign activations. Familiar with platform measurement and industry benchmark to enable on-going improvement despite the restrictive environment for tracking

Stakeholders Collaboration

Establish close partnership across LOBs (IMCs, Product, Sales, CA, Digital business, RMA, finance) to translate the strategies into effective campaigns. Develop and coach a team of marketing professionals to perform.

Job Requirements:

Bachelor’s degree in Business Administration, Marketing or related field
Min. of 10 years of working experience in B2C Marketing with solid P&L responsibilities, preferable from MNC companies with regional scope demonstrated with people leadership skills
Experience and network from tourism industry and prior Disney experience is a plus
Strategic, resourceful and analytical to utilize data to construct targeted marketing offerings to drive repeated visits and growth penetration
Excellent storytelling and Executive presentation skills with strong collaborative and stakeholder management capabilities
Fluent in written & spoken Cantonese, Mandarin & English

HKProfessional #LI-AI1

申請

關於Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求

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