SVP, DCP Global Marketing

工作 ID 10114975 地點格倫代爾, 加利福尼亚州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Feb. 27, 2025

申請

工作概要:

SVP, DCP Global Marketing

Position Overview:

Reporting to the President, Disney Consumer Products, this individual will develop and execute comprehensive global marketing strategies that drive business growth, enhance brand value and deliver exceptional consumer experiences across our diverse product portfolio. Accountability will span across our regional and global Licensing teams, as well as our Games, Publishing and Retail businesses helping to create ongoing consumer demand for our brands across key target audiences. This role requires a visionary leader who can leverage Disney's iconic brands while pioneering innovative marketing approaches in an evolving digital landscape. This individual will be expected to lead cross-segment, highly matrixed marketing teams in the development of integrated cross functional plans and will partner closely with both internal stakeholders such as Corporate Brand Management, Franchise and Studio Partners, PR and various Marketing Centers of Excellence across the company, as well as external stakeholders such as Licensees and Retailers.

Key Responsibilities:

Lead the development and go-to-market strategies that maximize the business across key categories and licensees in alignment with the global brand playbooks
Act as the senior leader and key partner for DCP marketing strategies to internal teams, content providers and other Walt Disney Company functional partners as it pertains to tent-pole support and marketing initiatives
Strong relationships with third-party licensees to ensure marketing dollars are being directed to drive incremental revenue and ROI
Collaborate on brand/franchise/marketing growth targets for strategic planning and AOP, collaborating with regional/functional partners on planning and execution efforts
Define and oversee a fully-integrated DCP marketing budget and resources to drive awareness and ROI
Drive alignment on target consumer needs with business opportunities while continuing to identify future consumer opportunities, shaping product and experience development
Oversee global marketing operations, including brand management, digital marketing, consumer insights, and marketing analytics
Subject matter expert on the consumer products business including consumer demographics, specific markets, consumer segments and target audiences to assess performance achieve growth goals
Establish and monitor Key Performance Indicators (KPIs) to measure marketing effectiveness, driving data-driven decision-making through advanced analytics and consumer insights
Oversee the selection and management of marketing agency partnerships
Serve as the guardian of Disney's brand integrity within the Consumer Products space

Qualifications:

15+ years of progressive marketing experience, with at least 10 years in senior marketing leadership roles
Proven track record of developing and executing successful marketing strategies for global consumer brands; knowledge and experience in the gaming space a benefit
Demonstrated experience in digital transformation and modern marketing technologies
Strong background in consumer insights, brand management, and marketing analytics
Experience managing significant marketing budgets and driving ROI
Ability to foster a culture of creativity, innovation, and excellence while leading and mentoring a diverse, global marketing organization
Proven success developing and retaining top marketing talent
Excellence in building and maintaining strong relationships with key stakeholders both internally and externally

Education

Bachelor's degree required
MBA or advanced degree preferred

The hiring range for this position in Glendale, CA is $309,800.00 to $415,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Consumer Products, Inc.，其所屬的業務部門是 Disney Experiences。

Disney Consumer Products, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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