Marketing Strategy Manager - Disney Consumer Products
樂享魔法
員工和演藝人員是我們一切工作的核心,因此 Disney 提供具有競爭力的全面獎勵方案,包括薪資、健康和儲蓄福利、休假計劃、教育機會等。
*福利和資格可能因企業和地點而異
- 健康保險與健康
- 托兒選項
- 有薪假期
- 退休計劃
- 學費援助
- 每週支薪
「直到我來到這裡之前,我不認為我覺得好玩才去做的事——透過統計數據講述體育故事——會成為我的工作。」
ESPN 高級研究員 Ana
工作概要:
Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
As a Manager with the DCP Global Marketing Strategy Team, you will help deliver best-in-class global marketing and go-to-market strategies and execution for Disney Princess and Frozen to create maximum value for the company. You'll partner with internal Cast Members and external agencies across brand marketing, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. In addition, the Marketing Strategy Manager will work very closely with our licensee partners to support execution of marketing campaigns tied to Disney product launches. You will be responsible for providing strategic input, building, shaping, and implementing integrated communication plans, evaluating creative, and monitoring and analyzing campaign performance as part of a dynamic marketing team.
The Marketing Strategy Manager will report to the Senior Marketing Operations and Campaign Manager.
Responsibilities/You Will:
Work with Mgr., Global Marketing Strategy to develop campaign plans, one pagers and pitch decks
Work with Mgr., Global Marketing Strategy to write creative briefs supported by business strategy, objectives and insights.
Own campaign schedule: development of work-back timings, tracking actions to ensure campaign milestones and deadlines are met
Assist in gaining buy-in to global marketing strategies at all levels, as well as executional commitment from regional partners to activate across key markets and key lines of business
Serve as the key communication source on assigned campaigns, regularly broadcasting status, keeping regions and global stakeholders up to date on campaign development real time
Facilitate best practice exchange and insights across global markets
Partner with brand commercialization leads to ensure seamless communication and holistic approach across different properties
Manage campaign budgets ensuring efficient and timely use of marketing funds, maintaining real-time records
Ensure all workstreams for campaigns are scheduled and tracking on budget, including: media guidance; PR and communications; cross line of business (XLOB) synergy, social engagement, and corporate social responsibility (CSR)
Communicate regularly with licensee partners, making sure needs are met with the intent of building strong business relationships and ensuring high quality programs
Basic Qualifications/You Will Have:
5+ years of relevant marketing experience, ideally in Marketing Strategy or Brand Management
Manage cross function collaboration and input across global brand commercialization, global category, global communications, and global digital/media to execute campaigns
Proficient technical marketing skills to provide strategic input and drive communication planning
Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
Expertise in project-managing a portfolio of projects, successfully balancing strategies, work flows and budgets. Highly organized, independent and detail oriented with strong follow up skills
Experience interpreting data and making recommendations based on research and consumer insights
Experience in social media marketing, digital advertising, experiential and content-based marketing
Possess excellent written and verbal communication skills and polished presentation skills
Proficiency in Microsoft Excel, Word, PowerPoint. Proficiency in Keynote
An optimistic professional, with a bias for action, who leads by example. Creative and curious mindset to challenge status quo and find new ways to drive the brand forward
Preferred Qualifications:
Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency or Brand Marketing
Experience with building national level campaigns
Knowledge of product development and new product launches
Experience in marketing to targeted consumer audiences, specifically kids, young families and young adults
Required Education:
Bachelor's Degree in Marketing, Business, Communications or equivalent work experience
Preferred Education:
Master's in Business Administration (MBA)
Additional information:
This is a Full-time role
This position is located in Glendale, CA.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#DXMedia
#DXMarketing
#LI-NH3
The hiring range for this position in Glendale, CA is $112,100.00 to $150,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Consumer Prod & Interactive Media,其所屬的業務部門是 Disney Experiences。
Disney Consumer Prod & Interactive Media 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主,歡迎所有求職者,包括殘疾人士及殘疾退伍軍人。如你是殘疾人士,並需要合理便利安排以搜尋職位空缺或申請職位,請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。
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