Sr. Analyst, Performance Marketing

工作 ID 10100820 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Nov. 20, 2024

申請

工作概要:

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team uses developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios!

This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.

Job Responsibilities:

Build and implement performance marketing strategy for a select number of theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns
Build and implement holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data
Build and implement auction bid, pacing, and optimization strategies to improve media performance
Monitor and track performance marketing budgets for testing, analytics, measurement and contingency
Monitor testing setup within ad platforms to ensure success of test campaigns
Supervise taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing
Interpret, analyze and share analyses and takeaways from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams
Work cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts
Participate in day-to-day communication with the media agency performance marketing activation teams in order to ensure accurate implementation of performance marketing campaign
Support internal teams when necessary, with ad hoc projects
Maintain knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business partners
Maintain knowledge of performance marketing business processes with pod members and other relevant business collaborators

Required/Basic Qualifications:

Bachelor’s Degree
5+ years’ experience in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction Buying
Experience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
Knowledge of digital ad serving, tracking and implementation
Proven analytical skills to include significant proficiency in Excel
Confirmed written and verbal communication skills
Strong attention to detail
Understanding of ad technology ecosystem
Proven track record to work across multiple projects effectively that meet deadlines within a fast-paced environment

Preferred Qualifications:

Experience working with cross functional teams

The hiring range for this position in Burbank, CA is $102,500 to $137,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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