Senior Manager, Partnership Subscriber Growth
工作概要:
About the Role & Team
Disney+ is The Walt Disney Company (TWDC)’s Direct-to-Consumer (DtC) video entertainment service targeted to all audiences. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star), with an appealing and easy to use interface accessed across multiple platforms including TVs, mobile devices, and gaming consoles.
The DtC UKI/EMEA team is responsible for the overall commercial performance and the day-to-day operations of Disney+. This includes marketing, customer acquisition and retention, partnerships, customer engagement, implementation/localisation of the global content strategy, analytics and research.
Within this team, you’ll will be responsible for the ongoing commercial performance of TWDC’s DtC partner business, in UK&I and EMEA. In addition to this, you’ll be directly responsible for quarterly and weekly subscriber acquisition and revenue targets, as well as ongoing partner subscriber activation, engagement and retention - working closely with the local and regional DtC teams, as well as the affiliate and brand partnerships teams.
The role will also partner closely with the UK&I Director, Finance, Legal, and Trading leads to align strategies, ensure seamless collaboration and deliver impactful business outcomes.
This role will require you to be onsite 4 days a week.
What You Will Do
- Working with the Director and our partner to set quarterly and weekly subscriber sales targets with partners.
- Working with the Director and our partner to set quarterly and weekly activation, engagement and retention targets with partners.
- Building a cohesive week by week trading plan and joint business plan targeting incremental growth.
- Operationalising the joint business plan with our partner and tracking performance against target.
- Proactively identify opportunities for deal expansion (packaging, promotions), driving incremental subs/revenue opportunities to grow beyond agreed deal terms, and working with affiliates team to contract and execute them effectively.
- Communicate upcoming TWDC streaming priorities and ensure alignment between commercial and marketing actions.
- Working closely with our partner to drive maximum ‘sell-through’ of Disney+, utilising all levers available including optimising customer journeys flows, effective execution of promotional (redemption-based) campaigns, and maximising our presence in all partner channels and packages.
- Day to day lead with our partner – leading key meetings (QBR) and weekly catch ups internally and externally.
- Cultivate a deeply collaborative relationship with the partner marketing team, ensuring a shared focus on creating impactful campaigns that deliver genuine value to partners and enhance their success.
- Collaborate closely with partner and DtC product teams to develop and implement strategies that enhance activation, improve customer engagement, and drive sustainable growth
- Source and deliver new opportunities utilising innovative business models (e.g. PRA, Fixed fee, Fixed CPS
Required Qualifications & Skills
- Extensive experience and track record in achieving commercial success by delivering and managing third-party partnerships.
- Demonstrable ability to craft clear strategies, promote best practices, and collaborate effectively with colleagues and stakeholders.
- Substantial experience in delivering sales targets and material growth
- Proven ability to build deep collaborative relationships with external partners
- The right collaborative, influencing and relationship building skills to be effective in a large global matrix organisation
- Commercial mindset and data-driven approach to delivering results
- Proven ability to negotiate terms with clients
- Proven ability and experience in negotiation
- Experience in a digital DtC business would be preferred
- Experience in an international matrixed organisation preferred
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
關於The Walt Disney Company (EMEA):
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 The Walt Disney Company (EMEA)。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
遇到技術問題?查看常見問題以尋求協助。
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探索此地點 EMEA
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
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