Digital Media & Marketing Supervisor

工作 ID 10111567 地點倫敦, 英国 有意工作的公司 The Walt Disney Company (EMEA) 日期已公佈 Jan. 29, 2025

申請

工作概要:

Job Summary
The Digital Media & Marketing Supervisor, reporting to the Digital Media & Marketing Manager UK/EMEA will be responsible for defining and implementing media and marketing strategies in the UK whilst providing strategic support for EMEA when required.

The Digital Media & Marketing Supervisor will work across Disney Live Action, Animation and Pixar supporting Theatrical and DTC Day and Date campaigns.

With theatrical release slates ever-changing there is also the opportunity to work across select Marvel, Star Wars, 20th Century & Searchlight releases to support our wider team.

The overriding objective of this role is to co-ordinate the development of digital media campaigns (both Brand and Performance led for Studio and DPA for DTC) working closely with the incumbent media agency and its wider group of agencies when relevant. The Digital Supervisor will identify opportunities to build and leverage forward facing relationships with media partners that will allow Disney to harness the use of greater insights and data share.

Driving more efficient and effective digital media and marketing strategies is a core objective of the role.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

The Opportunity & Responsibilities:

Work closely with the media agency to develop audience strategies, programmatic/direct testing and integrated creative partnerships across digital media channels.
Collaborate directly with wider digital marketing teams, brand marketing teams & media/insights teams to deliver lifecycle Digital Marketing strategies for all Studio & Disney+ titles.
Manage day-to-day digital media campaign activations and assist the Digital Media & Marketing Manager in the gradual evolution towards sales conversion rather than pure awareness building / traffic driving, in order to deliver clear financial ROI.
Work with the central digital ad-tech function at Disney to ensure Studios is at the forefront of testing.
Measure and report performance of all digital marketing campaigns against defined and agreed KPIs. Focus on informing forward campaign planning and sharing insight with the wider UK marketing function.
Evaluate end-to-end customer experience across multiple channels and customer touch points using multiple analytics tools and data sources.
Coordinate with the TWDC social team, taking an active role in driving social strategies across the breadth of owned channels (Facebook, Twitter, YouTube etc) where there is Studios investment.
Work with social and creative services teams to support the creation and management of social and digital media assets for use on campaigns.
Keep up-to-date with the latest trends and best practices in online marketing and measurement, sharing relevant examples with wider Studio teams and EMEA markets.

The Experience We Require From You:

Success in a consumer facing Media/Marketing role within a professional organisation ie major media agency / publisher
Proven experience working in Digital Media & Marketing
Digital Specific Experience:
- Programmatic/Performance driven campaign planning/activation
- Working knowledge of ad serving tools (e.g., DoubleClick)
- Knowledge of website analytics tools (e.g., Google Analytics, Omniture, Adobe)
- Social Media Marketing
Strong numerical analysis and interpretation skills
Proven ability to think strategically & creatively
Extensive knowledge of digital media, products and the entertainment industry (Film/Studios PR/Marketing planning an advantage)
Strong presentation skills

The Perks

25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

申請

關於The Walt Disney Company (EMEA):

Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited，其所屬的業務部門是 The Walt Disney Company (EMEA)。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。

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