Digital Editorial Director, National Geographic

工作 ID 10090292 地點華盛頓州, 華盛頓州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Nov. 20, 2024

申請

工作概要:

National Geographic is looking for a Digital Editorial Director (DED)! We are looking for a leader that can manage and execute National Geographic’s visually rich and scientifically sourced digital storytelling! This important role leads a team of editors making data-informed content decisions that drive results by creating relevant, timely, and conversation-worthy content with a National Geographic lens.

This leader will spearhead content creation from planning through publication, approving content targeted for platform-specific audiences that meet acquisition goals. They will set the standards for content that drive results across all editorial teams by being selective about story assignments, intentional with story structure, and creative with irresistibly click-worthy headlines. The DED should have a keen understanding for how content is consumed on different digital platforms, and specifically how it should be optimized for Search, Social and subscription wins.

While the DED will be expected to guide and influence editors across the entire editorial operation to adhere to digital best practices, the leader will also collaborate on publishing priorities in support of the National Geographic Society, National Geographic Channel, and The Walt Disney Company at large.

What You Will Do:

Manage digital content team, which requires hiring, coaching, and performance management
Regularly align on content and promotion strategies with the Executive Editor of Digital, which often includes collaboration with teams across the company
Run regular digital editorial pitch meetings throughout the week, leading the conversation and making decisions on which stories to pursue, which stories to not pursue, and which pitches to continue to research and shape
Approve, reframe or kill story pitches that surface and need decision making outside of regularly scheduled meetings
Decide paywall status and weekly publishing cadence, identifying which stories align with each of our KPIs as well as what topic areas to experiment with
Instruct and set expectations for story framing and story length, regularly using data and experimentation to test new concepts and formats
Reactively and proactively advise on headlines and help editors craft compelling headlines, testing them as needed
Work with the digital photo manager, graphics team, and the manager of interactive storytelling, to plan for and publish highly engaging content and new storytelling formats
Attend weekly leadership meeting to report on what upcoming content has potential for synergy support from PR and Marketing teams, while contributing to the larger conversation about overall business objectives
Meet with PR and Marketing teams regularly to strategize creative solutions to reshape print-first stories so they have high consumer impact and support overall company needs
Identify digital-first story packages that can be published across platforms and have the potential to be franchised
Work closely with the Director of Integrated Storytelling to conceptualize digital content for synergy priority needs, including those of National Geographic Channel and National Geographic Society
Report on daily trends, whether it’d be a topic in the news, on Search, on Social, or otherwise in the zeitgeist, executing our digital publishing strategically
Collaborating with the Digital Engagement Team, build and oversee the editorial Search strategy, from tools to use, tactics to deploy and content to prioritize
Regularly collaborate with the Social team on digital content ideation. The director will decide what content to pursue for timely publishing, and along with managers, assign that content. They will also ideate and execute on bigger digital projects in alignment with the Social team
Hold monthly data meetings with the editorial team to report on the previous month’s performance, including strategies to continue, topics to continue pursuing, areas to pull back on, and what to experiment with in the month(s) ahead
Meet weekly with direct reports to provide a constant feedback loop on their performance and their teams’ output and performance
Regularly jump in to help with text editing as needed

Required Qualifications & Skills

8 plus years of editorial experience in digital publishing, including management and supervisory responsibility
A strong background in writing, editing, and digital operations, with a broad knowledge of search engine optimization, are musts
Be a future-forward digital manager, have superior conceptual editing skills and be a big-picture digital strategist using data-driving tools
Lead conversations and evolve story ideas out of brainstorm sessions
Ability to write digitally optimized headlines and text
Highly developed ability to recognize and create story ideas, including ideas with major visual and multimedia components
Unflappability and a cheerful attitude under publishing pressures
Ability to work cooperatively with a variety of personalities

Preferred Qualifications

A keen sense of the competitive media landscape, tried tactics and industry trends
The ability to help with recruiting and retaining talent
An understanding of priorities and demands of a large umbrella company, such as The Walt Disney Company
The patience to work effectively with many different divisions as well as those outside of National Geographic.

Education

Bachelor’s degree with concentrated studies in journalism, digital media or communication

The hiring range for this position in Washington, D.C. is $163,500 to $219,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 National Geographic Partners PAY SVC，其所屬的業務部門是 Disney Entertainment Television。

National Geographic Partners PAY SVC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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