Assistant Manager, North America Brand Commercialization, Softlines Licensing – Direct to Retail

工作 ID 10107812 地點格倫代爾, 加利福尼亚州, 美國 / Celebration, 佛罗里达州, 美國 有意工作的公司 Disney Experiences 日期已公佈 Dec. 12, 2024

申請

工作概要:

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

Be Part of the Story as the Assistant Manager North America Brand Commercialization in Softlines Licensing! This role responsible for leading our focused Direct-to-Retail (DTR) relationships and the associated licensee base with the goal of meeting or exceeding predetermined revenue targets and growth objectives across a portfolio of brands. We go beyond traditional licensing to drive revenue growth through licensed brand collaborations at key retailers that leverage multiple categories, tailored creative, and corresponding marketing activations. This role will develop consumer products programs in alignment with our Evergreen Franchise teams and new content partners.

This role reports to the Sr. Manager, North American Brand Commercialization Softlines.

This is a Full Time role.

What You Will Do:

Category Management
- Assist in defining and driving the business strategy for assigned categories
- Drive strategic direction for categories assigned to the team by the governance committee and assist on categories not directly assigned
- Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics
- Research & understand competitive landscape. Analyze and understand market trends, consumer trends, retailer and industry needs. Perform retail-shopping analysis
- Lead licensee portfolio / co-manage where relevant with LOB partner (onboarding, contract negotiation, resolving issues, data management, approvals, submissions, promotion / advertising) as well as day-to-day relationship with licensees
- Provide management support in everyday responsibilities such as contract and amendment process, financial analysis, preparing presentations and other projects as necessary
- Perform all functions of “Contract Ambassador” including contract maintenance such as amendments
- Schedule and develop agendas for partner touch bases, joint business planning meetings, content updates and other meetings
- Compile sample requests for internal teams
- Update and maintain DTR launch calendar
Finance and Business Planning:
- Annual budget planning and quarterly revenue forecasting
- Assist in building and analyzing final forecast and present to internal management
- Identify new business and revenue opportunities and strategize toward building incremental business as needed
- Develop executive presentations with leadership
Brand and Content Management:
- Inform and guide licensees in the execution of all brand marketing initiatives, define and integrate licensees within wider brand and marketing plans
- Work with Franchise team to provide category/business input to strategic and brand planning
- Complete analysis and help develop presentations in support of brand and category management
Product Development:
- Set-up line reviews with licensees and Product Development team
- With the Product Development team approve and maintain line lists
- With Sales team define and plan product development for retailer exclusive products
- Liaise with Product Development team to ensure timely approval of products which may include leading meetings, coordinating programs across all categories, reviewing line lists, responding to product development team in the case of OPA submission changes, implementing merchandising plans, public relations and advertising coordination
- Prepare product presentations included but not limited to internal line reviews
- Ensure licensee product lines reflect quality and brand/property objectives
- Route customized packaging
Retail, Sales and Marketing
- Help to create retail and marketing strategies that complement all segments of the brand
- Provide all needed product and licensee information to the sales and marketing to support retail road shows and presentations
- Build collaborations with other DCPI key business units, X-franchise teams and/or global partners which can result in new business and/or cross-promotional opportunities
- Liaise with Sales Trade Marketing team to define account promotional and marketing plans and ensure licensee participation
- Partner with sales in assortment / retail planning / sales pitches where relevant

Required Qualifications and Skills:

3+ years of related experience
Strong understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
Analytical/strategic thinker
Experience in licensing, business development, account management, retail, technology, and/or consumer electronics a plus
Strong understanding of licensees' production and creative capabilities/limitations
Team player with strong interpersonal skills
Excellent organizational and project management skills and ability to handle multiple tasks/assignments
Self-starter, motivated, proactive, dependable, flexible, and able to work in a fast-paced environment
Strong communication/presentation/influencing/relationship building skills
Solid computer skills (Excel, Power Point, Word, Keynote)

EDUCATION

Bachelor's degree or equivalent experience

Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

The hiring range for this position in Glendale, CA is $85,800.00-$115,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Consumer Products, Inc.，其所屬的業務部門是 Disney Experiences。

Disney Consumer Products, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士及殘疾退伍軍人。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求。

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