Manager, SEO

工作 ID 10116563 地點纽约, 纽约州, 美國 有意工作的公司 The Walt Disney Studios 日期已公佈 Mar. 27, 2025

申請

工作概要:

Disney is seeking an SEO Marketing Manager for its Disney+ streaming service. The ideal candidate will have a track record of successfully launching and optimizing a large-scale SEO program, managing multiple large projects simultaneously, effectively collaborating with marketing and cross-functional teams in a large, matrixed global organization, establishing and tracking results against KPIs, and presenting to a broad range of stakeholders and senior leadership.

As SEO Marketing Manager you will lead the development and execution of the global Disney+ SEO program and contribute to The Walt Disney Company’s broader SEO efforts. The primary focus of this role will be to optimize the organic search experience for Disney+-related keywords and capture organic search demand relating to Disney+ and Disney+ bundles. You will track and analyze a high volume of keywords, assist in the creation of search-optimized content, and run tests to increase reach and maximize conversion of our organic search traffic. You will partner with SEO leads located in EMEA, APAC, CA, and LATAM to ensure that regional and local market objectives are met and manage the relationship and output of our SEO agency.

You will collaborate closely with the Disney+ Paid Media, Product Marketing, Marketing Strategy, Brand and Content Marketing teams, and Product and Engineering teams to improve the efficiency of paid search and performance of Disney+ in organic search. You will also maintain an expert-level understanding of the latest industry trends, best practices, and search engine algorithm changes.

Responsibilities:

Develop strategies for growing organic search traffic to increase Disney+ and Disney Bundle signups and improve subscriber retention
Execute the global SEO strategy for Disney+ in close coordination with the Disney+ Regional Marketing, Product Marketing, Product, and Engineering teams
Partner with regional SEO leads working to grow organic traffic in markets outside the U.S.
Coordinate with Studio marketing teams and regional marketing leads to develop, build, and grow our content marketing capabilities and increase the volume of quality content published on disneyplus.com
Track KPIs and other key metrics for the SEO program and SEO campaigns for individual title releases
Partner with the Product and Engineering teams to define SEO-related requirements for our websites
In partnership with Disney Synergy Marketing, Affiliate Marketing, and PR teams, develop and execute link building strategies with Disney owned and operated websites and external partners, media, and influencers
Work with Marketing Analytics to develop and enhance dashboards and reporting
Work with Experimentation teams to identify, prioritize, execute and report on A/B testing opportunities
Deliver regular reports on SEO performance to stakeholders and leadership

Track changes to search engine algorithms and communicate important updates to internal teams

Basic Requirements:

5+ years experience in SEO Marketing required; experience at the manager level preferred
Experience managing a small, high performing team
Demonstrated track record of growing organic search traffic in a large global organization
Experience managing an agency relationship
Extensive experience with keyword research, information architecture, search engine algorithms, and ranking factors
Knowledge of structured data schemas, rich snippets, internal linking strategies, keyword usage, and semantic analysis.
Experience with enterprise CMS platforms
Attention to detail, with an ability to identify issues and quickly implement solutions
Exceptional project management skills
Proficient in agile methodologies and working knowledge of Jira
Experience analyzing data, monitoring and continually improving campaigns, and ensuring campaign goals are being met
Excellent communication, writing, and presentation skills
Experience supporting globally distributed stakeholders
Self-motivated, with a drive to exceed expectations

Preferred Requirements:

Experience with A/B testing for SEO
Experience with marketing SVOD services and content
Experience with Gen AI models and optimization

The hiring range for this position in New York, NY is $119,200.00 to $159,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於The Walt Disney Studios:

超過 95 年來，The Walt Disney Studios 一直是 The Walt Disney Company 建立的基石。時至今日，其將優質電影、情節故事、音樂及舞台劇獻給世界各地的消費者。The Walt Disney Studios 坐擁一系列備受尊崇的電影工作室，包括 Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios 及 Searchlight Pictures。旗下亦設有世界級舞台表演製作商 Disney Theatrical Productions。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Entertainment Operations LLC，其所屬的業務部門是 The Walt Disney Studios。

Disney Entertainment Operations LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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