Specialist, Brand & Content Marketing (MY), IM SEA

工作 ID 10112573 地點八打灵再也, 马来西亚 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Feb. 13, 2025

申請

工作概要:

Disney Entertainment includes the company’s full portfolio of entertainment media and content businesses globally. The Integrated Marketing Team is a dynamic and collaborative group responsible for driving strategic marketing initiatives across various platforms and media channels. From developing comprehensive marketing campaigns for the streaming platform to creating impactful campaigns for our theatrical releases, the team works together to elevate the brands under the Disney umbrella and connect with audiences locally.

This role provides a unique opportunity for marketing professionals to gain hands-on experience in the fast-paced and exciting world of entertainment marketing and be exposed to various aspects of integrated marketing. The marketing Specialist plays a crucial role in supporting the implementation of marketing and exhibitor campaigns.

Areas of Responsibility

The Specialist will be supporting the Studio Lead in executing brand and content marketing strategies in order to drive awareness and consideration for our content releases from its theatrical release until it’s streaming release window. He/She needs to understand the target consumers, then help identify marketing trends and unique ideas to improve overall marketing objectives.
The Specialist will be working closely with Disney SEA’s local and regional brand and content marketing teams to ensure that marketing and promotional assets are rolled our properly in a timely and cost-efficient manner. He/She will also be working closely with cinema exhibitors to create engaging and exciting initiatives and promotions. Below are the areas of responsibility

Campaign Execution Support

Prepare market briefing documents
Review agency media plans
Work closely with the media agency to localise marketing assets according to material specification needed for local media placements
Support on-ground executions

Exhibitor Marketing Support

Negotiation and secure digital, social, and PR support from exhibition to help drive promotions of a theatrical release
Support the team in identifying strategies and tactics to support exhibitor’s social media campaigns
Manage execution of special in cinema displays and takeovers
Day-to-day liaison with exhibition partners

Administrative Support

Coordinate invoice processing and records management

Requirements:

Minimum 3 years comprehensive and demonstrable experience in building direct-to-consumer brands, in consumer technology, leading consumer brands, or similar multinational company
Strong experience in developing and managing brand marketing campaigns with execution experience across the marketing mix
Collaborative team player comfortable with complex, cross-functional projects across teams and leagues
A self-starter capable of working independently but also as part of a team
A strong communicator with positive attitude and a strong desire to get things done
Good organisational skills and ability to prioritise workload to meet competing deadlines
Meticulous and commitment to accuracy
Passion for the digital media and entertainment space
Fluent written and oral English and Bahasa Malaysia

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Malaysia Sdn Bhd，其所屬的業務部門是 The Walt Disney Company (APAC)。

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