Content Marketing Analytics Analyst

ジョブID 10112428 勤務地を選択 サンタモニカ, カリフォルニア州, アメリカ合衆国 企業名 Disney Direct to Consumer 掲載日 Feb. 26, 2025

今すぐ応募

仕事内容:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Summary

Hulu’s Marketing Planning & Analysis (MP&A) team is seeking a Content Marketing Analytics Analyst who will be an outstanding addition. As an Analyst on the MP&A team, you will apply data and analytics to tackle our biggest challenges in Content Marketing. This will entail leading Content Marketing Analytics focused on providing insights and strategic recommendations in support of Content Marketing initiatives, and ensuring high business value in the analysis you provide. You will promote the use of data and analytics as a critical value driver and source of competitive advantage within Marketing and across our organization. The right person for this role has experience applying advanced analytics and insights to inform strategy, strong attention to detail, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.

What you’ll do

Analyze customer and content data to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy

Produce advanced audience analyses using online and offline data and tools like SQL to support Content Marketing across Original and Licensed Marketing

Conduct multivariate analysis related to acquisition, retention, and engagement to identify tactics that drive successful campaigns with an emphasis on understanding why a tactic worked to encourage reproducibility

Anticipate analytical needs of the Content Marketing, design diagnostic solutions and collaborate with Data teams to deliver data products and insight

Design, develop and maintain title level reports and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on regular basis

Develop analyses using various statistical methods (Regression, clustering, A/B testing etc.) while working collaboratively with business partners to identify high-impact opportunities related to campaign targeting

What to bring

3+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives

Minimum Bachelor’s degree in Statistics, Economics, Business or related degree. Graduate degree preferred.

Competent with data analysis and applying data to drive decision-making, specifically related to marketing effectiveness

Experience collective, validating, and analyzing data. Must be able to manipulate data, develop visualizations, triangulate and summarize results

Understanding of ETL concepts including data integration pipelines, staging tables, incremental loading, data quality and business logic

Experience with the following tools/languages: SQL, Looker, Excel, PowerPoint, Tableau (or other BI/data viz tools)

Experience manipulating and analyzing massive data sets

Ability to tell a story with data both verbally and visually

The hiring range for this position in California is $95,300.00-$127,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

今すぐ応募

Disney Direct to Consumerについて:

Disney’s Direct to Consumerチームは、Disney Entertainment内のHuluとDisney+のストリーミング事業を統括し、The Walt Disney Companyのクラス最高のストーリーテリングを世界中のファンや家族に届けています。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはHulu, LLCという事業部門の一つであるDisney Direct to Consumerでのお仕事です。

Hulu, LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

求人応募における障害者への配慮

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

技術的な問題がある場合は、「よくあるご質問」をご覧ください。

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