Analyst, Marketing Analytics

ジョブID 10116200 勤務地を選択 バーバンク, カリフォルニア州, アメリカ合衆国 / グレンデール, カリフォルニア州, アメリカ合衆国 企業名 The Walt Disney Studios 掲載日 Mar. 24, 2025

今すぐ応募

仕事内容:

It’s the magic of immersing yourself in a motion picture masterpiece, or a new track from your favorite band, or the spectacle of a live Broadway show! It’s hard to define and even harder to create, but that’s what we do at The Walt Disney Studios (TWDS). Ours is a culture of innovation, collaboration and creativity. We set the standard, then step over it, blazing trails through the production and distribution of world-class entertainment around the globe. If you want to help tell compelling, enduring stories through movies, music or stage plays, then we want to hear from you!

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of TWDS.

The Marketing Analyst role sits within the Marketing Analytics team and will drive value by discovering insights, making recommendations to business partners, and working with the Marketing Science team on measurement and data initiatives.

Job Responsibilities:

Works with Senior Team Lead to build and implement strategy and goals for cross-title measurement and analytics
Organize, clean, manipulate, merge and label various data sets
Interpret and analyze insights, results and recommendations from multi-touch attribution, marketing mix modeling (MMM), brand lift studies, conversion lift studies and cross-title performance marketing analyses
Use business knowledge to label data sets for developing Marketing Science machine learning models
Validating data from cross-title measurement or analytics initiatives
Document and implement cross-title reporting processes that drive value for the business
Document and maintain knowledge of business contexts, processes and purposes that may be relevant to understanding business data
Work cross-functionally with multiple internal teams as well as our external media agency to continuously improve measurement processes and setup
Work with Marketing Science and Marketing Technology teams to ensure that business knowledge and understanding is properly incorporated into measurement, reporting and automation efforts
Work directly with Performance Marketing Strategy and Operations team members or other business partners in TWDS Marketing Organization to understand pressing business questions
Work cross-functionally across Performance Marketing to ensure proper measurement, data collection and taxonomy setup
Partner and work with third-party measurement partners for platform setup, onboarding and user management as well as collaborate with the internal and external sales, measurement and ad operations teams associated with each
Partner and work with third-party ad platforms to ensure data integrations with measurement partners are connected and providing accurate and insightful results
Build and assist with ad spend data visualizations
Effectively leverage data and insights to help optimize performance of campaigns and inform long-term media partner strategy
Monitor and implement taxonomy structure and inputs into our proprietary taxonomy tools
Support ad hoc projects as necessary
Maintain and share knowledge of marketing analytics processes and tools with team members and other relevant business partners

Required/Basic Qualifications:

Bachelor’s Degree in a related area or equivalent years of experience
3 years in Advertising Media (primarily Digital Media), Media Analytics or Marketing Analytics
Experience with third-party measurement companies such as Neustar/TransUnion, Innovid XP, Foursquare, SambaTV, ComScore, Nielsen, VideoAmp
Strong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon)
Understanding of marketing and media concepts, principles, and strategies
Excellent analytical skills
Excellent written and verbal communication skills
Validated ability to work across multiple projects effectively that meet deadlines within a fast-paced matrixed environment
Demonstrated experience and proficiency working cross-functionally
Passion for entertainment and The Walt Disney Studios brands
Understanding of the adtech ecosystem
Proficiency with Excel
Knowledge of digital ad serving, tracking and implementation

Preferred Qualifications:

Experience using SQL
Proficiency with data visualization tools such as Tableau
Proficiency working with technical teams to translate business needs into technical requirements

The hiring range for this position in Burbank, CA $87,100 to $116,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered

今すぐ応募

The Walt Disney Studiosについて:

The Walt Disney Studiosは、95年以上にわたりThe Walt Disney Companyの礎となってきました。今日では、映画、物語、音楽、舞台公演などの優れた作品を、世界中のファンに届ける発信地となっています。The Walt Disney Studiosには、Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios、Searchlight Picturesといった著名な映画制作会社があります。また、世界クラスのステージショーのプロデューサーであるDisney Theatrical Productionsの本拠地でもあります。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはDisney Entertainment Operations LLCという事業部門の一つであるThe Walt Disney Studiosでのお仕事です。

Disney Entertainment Operations LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

求人応募における障害者への配慮

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

技術的な問題がある場合は、「よくあるご質問」をご覧ください。

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