Sports Marketing Manager

ジョブID 10117196 勤務地を選択 ニューヨーク, ニューヨーク州, アメリカ合衆国 企業名 ESPN 掲載日 Mar. 27, 2025

今すぐ応募

仕事内容:

ESPN’s Marketing team is a centralized group of strategic brand marketers, leading the overall campaign & media strategy, spending, budgeting, and fan engagement, across brands, events, platforms and shows. They work collectively to enhance promotion for critical league partners, inclusive of the NFL, NBA, MLB, NHL, CFB, NCAA, F1, WNBA, PGA, as well as vital priorities such as ESPN+, among many others. Additionally, they are responsible for fostering a culture that embraces new audience growth with strategies that engage youth, women, Black, Hispanic, and other multicultural audiences throughout the ESPN ecosystem.

The Marketing Manager is a part of the Sports Marketing team, which supports a variety of sports across global ESPN, Disney+ and the broader Walt Disney Company (TWDC). This position will focus specifically on the strategic development and execution of WNBA and NWSL. Additionally, this position will build internal relationships and collaborate within ESPN/TWDC departments such as programming, content, media, etc. and build external partnerships with leagues and agencies. This position reports to the Director Sports Marketing. This position is in New York, NY.

Responsibilities:

Manages and expands day-to-day relationship with internal stakeholders
Plan and coordinate activities with external partners to include agencies and leagues
Manages the development of promotional plans, in addition to overseeing campaign execution for owned and paid marketing support
Manages campaign and creative development, from inception to approvals and execution as well as brand launch campaign shoot details and execution
Utilizes fan insights and research to inform marketing strategy
Partners with Director for League communication, campaign extensions and implementation
Heads creative development and asset delivery for ESPN, ABC, ESPN+ and other TWDC platforms
Leads development of marketing briefs to internal and external partners in support of priority programming
Contributes to weekly planning meetings with cross functional teams (ESPN+, Media, Programming, Production, Affiliate) to ensure alignment on plans and initiatives
Manages pre-production and production logistics and timelines supporting live action and photography shoots
Provides training, guidance, and project leadership to Associate Manager and Coordinator Marketing teammates

Qualifications:

Minimum 5 years of related marketing or business experience with an understanding of marketing fundamentals, long range campaign planning, creative evaluation, and budget management
Strong base of analytic thinking for Consumer & Market Insights
Excellent creative instincts and experience working with internal and external creative partners
Superb written and verbal communication skills (copywriting experience a plus)
Inspiring work ethic and strives for 100% accuracy in all work performed
Top notch time management and organizational skills – ability to prioritize and multi-task on a high-profile, high-volume portfolio while leading functional projects and teams from time to time

Preferred Qualifications:

Operates well in a team environment
A healthy appreciation of the role sports plays in popular culture
Ability to work in a fast-paced environment. Holds self and others accountable for creative and executional excellence
Embraces social media and has a basic knowledge and understanding of all social media platforms
Knowledge of and interest in the evolving media landscape and media consumption habits

Required Education:

Bachelor’s degree or equivalent in Marketing, Business or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $98,600.00 to $132,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

今すぐ応募

ESPNについて:

ESPNの仕事は、ここでしか味わえない体験が詰まっています。それは、視聴者にとって使い勝手の良い新しいサービスを常に考えているからです―視聴者がどこでもどんな方法でもスポーツを楽しめるよう取り組んでいます。私たちは毎日、勝算を気にせず自分達自身を超え続けようとするダイナミックな文化の中で、誰もやらなかったことに挑んでいます。最新の技術、革新的なアイデア、世界レベルの才能があふれるESPNでは、毎日が驚きの連続です。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはESPN Sales & Marketing, Inc.という事業部門の一つであるESPNでのお仕事です。

ESPN Sales & Marketing, Inc. は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

求人応募における障害者への配慮

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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