Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about. 

Summary 

Hulu’s Marketing Planning & Analysis (MP&A) team is seeking a Content Marketing Analytics Analyst who will be an outstanding addition. As an Analyst on the MP&A team, you will apply data and analytics to tackle our biggest challenges in Content Marketing. This will entail leading Content Marketing Analytics focused on providing insights and strategic recommendations in support of Content Marketing initiatives, and ensuring high business value in the analysis you provide. You will promote the use of data and analytics as a critical value driver and source of competitive advantage within Marketing and across our organization. The right person for this role has experience applying advanced analytics and insights to inform strategy, strong attention to detail, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you. 

What you’ll do 

• Analyze customer and content data to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy 

• Produce advanced audience analyses using online and offline data and tools like SQL to support Content Marketing across Original and Licensed Marketing 

• Conduct multivariate analysis related to acquisition, retention, and engagement to identify tactics that drive successful campaigns with an emphasis on understanding why a tactic worked to encourage reproducibility 

• Anticipate analytical needs of the Content Marketing, design diagnostic solutions and collaborate with Data teams to deliver data products and insight 

• Design, develop and maintain title level reports and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on regular basis 

• Develop analyses using various statistical methods (Regression, clustering, A/B testing etc.) while working collaboratively with business partners to identify high-impact opportunities related to campaign targeting 

What to bring 

• 3+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives 

• Minimum Bachelor’s degree in Statistics, Economics, Business or related degree. Graduate degree preferred. 

• Competent with data analysis and applying data to drive decision-making, specifically related to marketing effectiveness 

• Experience collective, validating, and analyzing data. Must be able to manipulate data, develop visualizations, triangulate and summarize results 

• Understanding of ETL concepts including data integration pipelines, staging tables, incremental loading, data quality and business logic 

• Experience with the following tools/languages: SQL, Looker, Excel, PowerPoint, Tableau (or other BI/data viz tools) 

• Experience manipulating and analyzing massive data sets 

• Ability to tell a story with data both verbally and visually