Marketing Strategy Manager - Disney Consumer Products
ENJOY THE MAGIC
Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.
*Benefits and eligibility may vary by business and location
- SEGURO MÉDICO Y BIENESTAR
- OPCIONES DE CUIDADO INFANTILE
- TIEMPO LIBRE REMUNERADO
- PROGRAMAS DE JUBILACIÓN
- APOYO ECONÓMICO PARA LA EDUCACIÓN
- PAGOS SEMANALES
"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."
Ana, Sr. Researcher, ESPN
Detalles del empleo:
Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate. With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
As a Manager with the DCP Global Marketing Strategy Team, you will help deliver best-in-class global marketing and go-to-market strategies and execution for Disney Princess and Frozen to create maximum value for the company. You'll partner with internal Cast Members and external agencies across brand marketing, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. In addition, the Marketing Strategy Manager will work very closely with our licensee partners to support execution of marketing campaigns tied to Disney product launches. You will be responsible for providing strategic input, building, shaping, and implementing integrated communication plans, evaluating creative, and monitoring and analyzing campaign performance as part of a dynamic marketing team.
The Marketing Strategy Manager will report to the Senior Marketing Operations and Campaign Manager.
Responsibilities/You Will:
Work with Mgr., Global Marketing Strategy to develop campaign plans, one pagers and pitch decks
Work with Mgr., Global Marketing Strategy to write creative briefs supported by business strategy, objectives and insights.
Own campaign schedule: development of work-back timings, tracking actions to ensure campaign milestones and deadlines are met
Assist in gaining buy-in to global marketing strategies at all levels, as well as executional commitment from regional partners to activate across key markets and key lines of business
Serve as the key communication source on assigned campaigns, regularly broadcasting status, keeping regions and global stakeholders up to date on campaign development real time
Facilitate best practice exchange and insights across global markets
Partner with brand commercialization leads to ensure seamless communication and holistic approach across different properties
Manage campaign budgets ensuring efficient and timely use of marketing funds, maintaining real-time records
Ensure all workstreams for campaigns are scheduled and tracking on budget, including: media guidance; PR and communications; cross line of business (XLOB) synergy, social engagement, and corporate social responsibility (CSR)
Communicate regularly with licensee partners, making sure needs are met with the intent of building strong business relationships and ensuring high quality programs
Basic Qualifications/You Will Have:
5+ years of relevant marketing experience, ideally in Marketing Strategy or Brand Management
Manage cross function collaboration and input across global brand commercialization, global category, global communications, and global digital/media to execute campaigns
Proficient technical marketing skills to provide strategic input and drive communication planning
Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
Expertise in project-managing a portfolio of projects, successfully balancing strategies, work flows and budgets. Highly organized, independent and detail oriented with strong follow up skills
Experience interpreting data and making recommendations based on research and consumer insights
Experience in social media marketing, digital advertising, experiential and content-based marketing
Possess excellent written and verbal communication skills and polished presentation skills
Proficiency in Microsoft Excel, Word, PowerPoint. Proficiency in Keynote
An optimistic professional, with a bias for action, who leads by example. Creative and curious mindset to challenge status quo and find new ways to drive the brand forward
Preferred Qualifications:
Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency or Brand Marketing
Experience with building national level campaigns
Knowledge of product development and new product launches
Experience in marketing to targeted consumer audiences, specifically kids, young families and young adults
Required Education:
Bachelor's Degree in Marketing, Business, Communications or equivalent work experience
Preferred Education:
Master's in Business Administration (MBA)
Additional information:
This is a Full-time role
This position is located in Glendale, CA.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The hiring range for this position in Glendale, CA is $112,100.00 to $150,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Acerca de Disney Experiences:
Disney Experiences da vida a la magia de las historias y franquicias de Disney con parques temáticos, resorts, cruceros, experiencias vacacionales exclusivas, productos y más en todo el mundo. Disney destaca en la industria de viajes con seis destinos turísticos en los Estados Unidos, Europa y Asia, una línea de cruceros de primera categoría, un popular programa de propiedad vacacional y un galardonado negocio de aventura familiar guiada. Además, las operaciones globales de productos de consumo de Disney incluyen el mejor negocio de licencias del mundo, las marcas editoriales para niños más grandes del mundo, uno de los licenciantes de juegos más grandes del mundo en todas las plataformas y ubicaciones de tiendas de Disney en todo el mundo y en línea.
Acerca de The Walt Disney Company:
The Walt Disney Company, junto con sus subsidiarias y afiliadas, es una empresa internacional diversificada líder en entretenimiento familiar y medios de comunicación que incluye tres segmentos comerciales principales: Disney Entertainment, ESPN y Disney Experiences. Desde sus humildes comienzos como estudio de dibujos animados en la década de 1920 hasta su reconocido nombre en la industria del entretenimiento en la actualidad, Disney continúa con orgullo su legado de crear historias y experiencias de clase mundial para toda la familia. Las historias, los personajes y las experiencias de Disney llegan a consumidores e invitados de todos los rincones del mundo. Con operaciones en más de 40 países, nuestros empleados y miembros del elenco trabajan juntos para crear experiencias de entretenimiento que sean apreciadas a nivel local y global.
Este puesto es en Disney Consumer Prod & Interactive Media, que forma parte de una empresa comercial que denominamos Disney Experiences.
Disney Consumer Prod & Interactive Media es un empleador que ofrece igualdad de oportunidades. Los solicitantes recibirán consideración para el empleo independientemente de su raza, religión, color, sexo, orientación sexual, género, identidad de género, expresión de género, nacionalidad, ascendencia, edad, estado civil, condición de militar o veterano, afección médica, información genética o discapacidad, o cualquier otro fundamento prohibido por la ley federal, estatal o local. Disney defiende un entorno empresarial donde las ideas y decisiones de todas las personas nos ayudan a crecer, innovar, crear las mejores historias y ser relevantes en un mundo en constante evolución.
ADAPTACIÓN POR DISCAPACIDAD PARA SOLICITUDES DE EMPLEO
The Walt Disney Company y sus compañías afiliadas son empleadores que ofrecen igualdad de oportunidades de empleo y dan la bienvenida a todos los solicitantes de empleo, incluidas las personas con discapacidades y los veteranos con discapacidades. Si tienes una discapacidad y crees que necesitas una adaptación razonable para buscar un puesto vacante o presentar una solicitud para un puesto, envía un correo electrónico a Candidate.Accommodations@Disney.com con tu solicitud. Esta dirección de correo electrónico no es para consultas generales de empleo ni para correspondencia. Solo responderemos a aquellas solicitudes relacionadas con la accesibilidad del sistema de solicitud en línea debido a una discapacidad.
¿Tiene problemas técnicos? Consulte las preguntas frecuentes para obtener ayuda.
Hiring Process
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Where Does Your Story Begin?
Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
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Be Part of the Story
There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
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The Next Chapter
Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.
Explora esta ubicación Glendale, CA
La ciudad del condado de Los Ángeles alberga auténtica comida del Medio Oriente, cultura y su propio “Paseo de la Fama”.
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