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Assistant Manager - Growth Marketing (Business Excellence), Disney+ Hotstar

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Job ID b8653f22-1f81-46ec-ae6e-23cf893b2ef5 Location Mumbai, India / Bengaluru, India Business Disney+ Hotstar Date posted May 21, 2024

Job Summary:

JOB SUMMARY
In this role you will be responsible for the effectiveness of experimentation, through road map planning, sprint execution, and statistical analysis. This role requires a deep understanding of marketing principles, strong analytical skills, and a proactive problem-solving mindset.

ABOUT THE TEAM
The Business Excellence marketing team is responsible for optimizing, automating, personalizing, and analyzing user behavior of various marketing channels to maximize performance and drive business growth. 

YOUR KEY RESPONSIBILITIES

  • Utilize data-driven insights and analytics to identify areas for improvement, craft cohesive experimentation frameworks, delineate clear objectives and success metrics, and oversee seamless execution and reporting of experiments.
  • Conduct A/B and multivariate testing to drive continuous optimization.
  • Collaborate with cross-functional teams, including Product, Engineering, Analytics, Growth, and Operations, to identify and manage requirements by creating BRDs.
  • Perform in-depth analysis of marketing campaigns and initiatives, identifying trends, patterns, and opportunities for optimization.
  • Create strong groundwork for attribution mechanisms, metric definitions, and wireframes for the most optimized way to get dashboards and reporting solutions
  • Troubleshoot issues and solve problems related to marketing channel performance, tracking, and implementation.
  • Well-articulated documentation of the initiatives, projects, and outcomes that is easy for cross-border stakeholder collaboration
  • Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation, personalization, and optimization.
  • Monitor and report on KPIs, campaign performance, and ROI to ensure objectives are met or exceeded.

SKILLS & ATTRIBUTES FOR SUCCESS

  • Proven experience in problem-solving and generating data-driven insights
  • Proficiency in marketing automation tools like CleverTap, and Growth initiatives
  • Excellent analytical skills, with the ability to analyze data, identify trends, and make data-driven recommendations. Knowledge of SQL is desirable.
  • Problem-solving mindset with the ability to find problem statements and implement effective solutions.
  • Strong project management skills and the ability to manage multiple projects and deadlines simultaneously.
  • Good communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
  • Strong attention to detail and a passion for delivering excellence in marketing performance.

PREFERRED EDUCATION & EXPERIENCE

  • A mature professional of 4-6 years of experience in campaign management/setup on platforms like CleverTap.
  • B.Tech and MBA preferable.
ABOUT US

Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.

Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.

About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call Disney+ Hotstar.

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