Manager – Performance Marketing, Disney+ Hotstar
Apply NowJob Summary:
Key Responsibilities-
- Manage programmatic and biddable platforms like Snapchat, Facebook, Google & DV360
- Should have an in-depth understanding of Google, Meta, and DV360 platforms focusing on performance marketing.
- Campaign Management: Oversee all aspects of digital campaigns, from ideation and media planning to creative communication.
- Conduct in-depth analysis of campaign performance to guide ongoing optimizations.
- Handle a significant digital marketing budget across multiple platforms.
- Analytics and Data Management: Utilize various analytical tools to extract data, analyze performance drivers, and leverage insights for strategic decisions. Familiarity with analytics, attribution, and planning tools like Branch, Appsflyer, and DCM is essential.
- Customer Insight and Engagement: Develop a deep understanding of customer behaviors, segmentation, and targeting to enhance communication precision and effectiveness. Identify optimal communication strategies to engage users at key moments and drive conversion.
- Stakeholder Collaboration: Collaborate closely with product, tech, analytics teams, and cross-functional stakeholders to understand and enhance the customer journey, aiming to improve subscription conversions. Manage relationships with global, local, and regional teams, ensuring effective communication and campaign execution.
- Team Leadership and Experience: Lead and manage a team, ensuring effective collaboration and skill development. Required to have 6-8 years of experience in growth or digital marketing with a strong background in conversion-based or ROAS-centric roles, preferably in consumer tech.
Skills & Attributes for Success-
- Strong digital marketing acumen combined with problem-solving skills.
- Experience in handling large-scale digital marketing budgets and a comprehensive understanding of the digital marketing landscape.
- Proficiency with data and attribution tools, deep analytics, and performance monitoring
- Ability to analyze data on a regular basis to drive key insights & applications to live campaigns
Preferred Education & Experience-
- 5+ years of experience (as per company benchmark) in growth/digital marketing.
- Strong background with conversion-based or ROAS clients, including Consumer tech (app-based).
- Experience in working with a multi-crore digital marketing budget.
- In-depth, hands-on experience in managing programmatic & biddable platforms like Snapchat, Facebook, DV360, etc.
- Exposure of running campaigns using 1st party and 3rd party data.
- Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, AppsFlyer, DCM, etc.).
About Disney+ Hotstar:
Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.
Sign up to receive the latest news and company information
Related Jobs
No jobs were found.
View All of Our Available OpportunitiesGlobal Opportunities
US & Canada
The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Search All US & Canada JobsLATAM
The Walt Disney Company Latin America is the leading family entertainment company in Latin America and has been present in the region since the 1940’s when Walt Disney traveled to Brazil, Argentina and Peru.
Search All Latin America JobsEMEA
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
Search All EMEA JobsIndia
The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Search All India JobsAPAC
For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.
Search All APAC JobsThe Walt Disney Company is a global community of unparalleled storytellers, creative minds, and innovative technologies, with offices located across the globe.
-
-
-
-
Benefits Our Benefits
-
-
-
Career Development Candidate Resources
-
Career Development Employee Stories A Day in the Life of Anthony, a Disney Recreation Coordinator
-
Employee Stories Behind the Magic with Jenn, Disney Vacation Club Project Manager
-
Career Development Diversity, Equity, and Inclusion Employee Stories Bringing Passion Through Storytelling: Meet Staff Writer, Zaire!
-
-
Employee Stories Life at Disney Blog
-
-
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: How Their Stories Inspire Others to Dream
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: Why the Work We Do Matters
-
Employee Stories Creating a Culture of Safety: Meet Krista
-
Career Development Employee Stories Creating Home-Away-From-Home Magic as a Houseman at Disneyland Resort
-
Employee Stories Work & Innovation Creating Wonders & Ensuring Safety: Meet Jana, Structural Engineer, Disneyland Resort
-
Career Development Employee Stories Disney Chefs Share Their Advice for Aspiring Culinary Talent
-
Career Opportunities Disney Cruise Line manager of HR shares new opportunities in The Bahamas
-
Career Opportunities Career Development Disney Cruise Line’s leadership team in The Bahamas on growth, building careers, and making magic
-
Benefits Culture & Values Disney named Top Adoption-Friendly Workplace
-
Career Opportunities Students & Recent Graduates Dreams Take Flight with UK Early Careers
-
Career Development Diversity, Equity, and Inclusion Four Women in Leadership Growing Their Careers in Japan
-
Career Development Employee Stories Work & Innovation From Concept to Console: Meet Winslow, Producer III, Disney Games
-
Employee Stories Students & Recent Graduates Ireland Intern Spotlight: Meet Ellen and Karla!
-
Employee Stories Students & Recent Graduates Meet 3 Japanese Trainees Starting Their Career With Disney
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Meet Artemis: EMEA Talent Acquisition Intern
-
Career Opportunities Diversity, Equity, and Inclusion National Geographic Announces Third Year of Field Ready Program
-
Career Opportunities Employee Stories Nontraditional Career Paths Lead to Technology & Digital Opportunities at Disney Parks
-
Career Development Diversity, Equity, and Inclusion Employee Stories Q&A with Domi Flores-Wong: A Nontraditional Career Path into Technology at Disney
-
Work & Innovation Securing the Magic at Disney
-
Career Opportunities Employee Stories Taking a Chance and Finding a Dream Job: Meet Kati, Ride & Show Technician
-
Diversity, Equity, and Inclusion To Be Young, Gifted, and Black: Wisdom and Stories from Emerging Black Leaders at Disney
-
Hiring Process Employee Stories Unlock the Magic: Your Guide to Disney College Program Character Performer Auditions
-
Employee Stories Will, Disney Cruise Line HR manager and Navy veteran, supports crew and discovers his own Disney magic
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Women + Tech BERG Spotlight: Meet Four Female Technologists
-
-
Culture & Values Students & Recent Graduates Disney Internships Lead to Magical Friendships and Careers at Hong Kong Disneyland Resort
Sign Up for Job Alerts
Get the latest job opportunities as they become available.
Share:
Links open in new tabs.