Social Media Strategy & Activation Manager III.

Job ID 10107999 Location Celebration, Florida, United States Business Disney Experiences Date posted Dec. 10, 2024

Apply Now

Job Summary:

About the Role & Team

“We create happiness!” That’s our motto at Walt Disney Experiences. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?

We are excited to learn more about you!

Disney Experiences in-house Trading Desk is looking for a Social Media Strategy & Activation Manager III. Reporting to the Manager, you will help lead segments within our Disney Parks in-house paid Social Media Strategy & Activation team (3 team members in total). Being a caring and supportive manager who helps their team members grow and get results is important to the role.

We directly manage all paid activity in several ad manager platforms including Facebook/Instagram, Twitter, Snapchat, Pinterest, TikTok, and LinkedIn. You will help maintain our current tech partnerships and lead the exploration and onboarding of new, innovative digital platforms.

The successful candidate will partner with other channel managers to create cohesive, cross-channel experiences, dig into analytics to find improvement opportunities, and create an ongoing social media testing program to improve core social KPIs (i.e., ad CTRs, post engagement, cost efficiencies, audience-specific messaging, etc.) AND drive learnings (especially those coming out of failure) that can be used for specific segments holistically.

What You Will Do

Lead paid social strategy for key segments within Parks and Resorts
Improve dynamic strategies within social platforms
Support team in influencing organization to adhere to social best practices
Lead conversations to drive innovation across analytics and testing
Owner of key social media activation platform tools including future partnership additions
Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow

Required Qualifications & Skills

7+ years digital marketing experience
Ability to guide direct reports to technical and personal growth
Extensive experience with social media platforms and related tools
Understanding of holistic business trends and the impacts of these trends in the digital and social space
Strong grasp on how to develop holistic paid social strategies
Comfort with high level of autonomy
Familiarity and ability to maximize team's use of work management platforms such as Workfront, Smart Sheets, etc.

Education

Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#LI-VT1

#DXMedia

#DXMarketing

Apply Now

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Disney Experiences.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Celebration, FL

The picture-perfect community of Celebration, 25 minutes southwest of Orlando, is a place like no other. Founded by The Walt Disney Company in the 1990s and named one of Forbes Magazine’s prettiest neighborhoods in America, Celebration features an idyllic downtown with architecture inspired by traditional Southern towns.