Digital Marketing Coordinator

Job ID 10100273 Location Burbank, California, United States Business The Walt Disney Studios Date posted Sep. 25, 2024

Apply Now

ENJOY THE MAGIC

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.

*Benefits and eligibility may vary by business and location

HEALTH INSURANCE & WELLBEING
CHILDCARE OPTIONS
PAID TIME OFF
RETIREMENT PROGRAMS
TUITION ASSISTANCE
WEEKLY PAY

View All

"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.

The Digital Marketing team oversees creative and programming of Disney Entertainment’s Made-for-Kid (MFK) YouTube channels. The team is responsible for content development and production, channel strategy, program planning, publishing and channel operations. Additionally, this team works closely with Brand and Franchise, Studios, Consumer Products, Governance, Legal, and Finance. The team manages channel operations and is responsible for adhering to TWDC and YouTube MFK policies.

The Digital Marketing Coordinator will support The Disney Entertainment Digital Marketing team in executing MFK YouTube channel programming and strategies. Supporting the team with day-to-day channel operations responsibilities including content uploads and publishing, metadata management, Airtable usage, monetization settings. This role will collaborate with their optimization counterparts to manage live streams, playlists, and backend channel management as needed.

The Content Distribution Coordinator should be well-versed in the YouTube ecosystem, with a solid understanding of content uploading, playlisting, geo-targeting, policy setting and publication. Additionally, the Coordinator should have an eye on YouTube’s latest content creator recommendations, new tools, and best practices updates to implement where advantageous to the MFK channels.

The ideal candidate is collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms. An affinity for kid’s content programming is beneficial. The coordinator should be able to multi-task in a fast-paced environment and troubleshoot autonomously as needed.

Responsibilities:

Publish content on Disney Entertainment’s MFK YouTube channels as assigned by Digital COE leadership
Manage content uploads and settings including monetization, geo-targeting, playlisting, etc.
Collaborate with Optimization counterpart to update channel assets including banners, thumbnails, metadata, playlists, etc.
Assist international Digital Marketing teams with channel upload needs and asset-sharing where applicable
Track video and channel performance metrics to recommend adjustments in posting schedule, publishing dates/times to improve overall channel performance
Monitor YouTube content creator, new product offerings, platform updates, and trends to remain on the front edge of latest levers to improve channel and content performance
Liaise with sister-MFK YouTube channels within TWDC for best practices learnings and collaborative opportunities

Basic Qualifications:

1+ years of experience in social/digital marketing
Solid technical understanding of YouTube channel operations and backend
Proficient in use of Microsoft Office (Excel, Word), Google Docs, Box, Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere
Previous experience with CRM tools, i.e. Airtable, Zendesk
Strong understanding of social media platforms, specifically YouTube
Basic asset editing skills
Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
Ability to thrive in a fast-paced, digital-forward environment
Outstanding organization and communication skills
Efficient with time with the ability to meet deadlines and self-direct time management
Ability to multi-task and pivot quickly as needed

Preferred Qualifications:

AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred

The hiring range for this position in California is $63,386 to $85,030 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Apply Now

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

Where Does Your Story Begin?

Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
Be Part of the Story

There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
The Next Chapter

Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.