Marketing Manager

Job ID 10115294 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Mar. 13, 2025

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Job Summary:

Job Responsibilities:

Market Analysis & Consumer understanding:
- Understand the trend of entertainment industry and evolvement of consumer needs across different segments, to develop insights and drive actionable next step to cope with the changes.
- Articulate market insights and identify business potentials for driving business growth through incorporating multiple sources of data and information.
Business Analysis & Strategy Development:
- Conduct business reviews and apply the learnings into business strategies, develop comprehensive marketing strategic plans & by-campaign brief with Go-to-market strategies to drive HKDL brand awareness, achieve business goal (attendance, hotel occupancy & overall revenue) across China.
Team Collaboration & Campaign Execution:
- Establish partnership with cross-functional working teams (Activations, Customer Engagement, eCommerce, etc.) to implement multi-channel marketing plans and deliver various initiatives.
Performance analysis & Budget Management:
- Evaluate performance against KPI, partner with Consumer Insights to: (1) develop consumer understanding initiatives ; (2) track campaign performance and brand health measures ; (3) evaluate potentials to tap various consumer segments
- Manage and develop annual budget plan and by-quarter budget forecast.

Job requirements:

Bachelor’s degree holder, major in marketing or business
8 years of marketing experience in the China market
Deep understanding in China digital platforms including WeChat, Xiaohongshu & Douyin.
Marketing experience for fast-paced work environment preferred.
Substantial understanding in the rationale and professional interpretation of consumer research. Strong capability in articulating consumer & market insight.
Strong analytical and project management skills.
Strong interpersonal skills to interact with a broad range of stakeholders internally and externally.
Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential.

HKProfessional #LI-AI1

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About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email HKDL.Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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