Commercial Planning Manager
Job Summary:
About the Role & Team
The Disney+ team is responsible for the launch and day to day operation of Disney+ across Europe, Middle East and Africa, specifically focused on customer acquisition and retention, marketing, partnerships and synergy, content programming, research and analytics. Within that team, the Commercial Performance and Planning team is responsible for providing a consolidated view of ongoing EMEA trading performance of Disney+, driving insights and decision-making to optimise sign-ups and subscriber growth, and overseeing the Disney+ annual and quarterly planning process.
We are looking for a forward-thinking, analytically minded Commercial Planning Manager to join our Disney+ Commercial Performance and Planning team. The purpose of the role is to ensure we have well-defined and socialised targets for sign-ups, marketing budgets, retention and other key DTC metrics, both for the long term and to guide the business on a quarterly, weekly and daily basis. You will be working closely with the EMEA Partnership Growth team.
This role will leverage strategic thinking, ability to pull insights from Disney+ data, bottom-up plans from markets, market intelligence, research and analytics, to synthesise them and define the most appropriate plans for the DTC business.
This is a pivotal, central role within the Disney+ EMEA business, which will work in collaboration with our local European markets, across regional Disney+ functions (incl. marketing, product and content teams), BD & strategy teams, as well as Finance teams across Europe and the US.
What You Will Do
Building D+ annual strategy and annual planning for Disney+ subscriber growth across acquisition and retention across multiple tiers and markets, leveraging market and competitor insights, learnings from D+ research, past performance, analysis on future trends
Driving monthly / bi-monthly forecasting process for Disney+ subscriber growth across acquisition and retention, for retail and wholesale customers, in close partnership with Disney+ Finance teams
Work in close collaboration with US DTC Commercial and EMEA Partnerships teams to align on latest EMEA plans, strategic initiatives, content targets, planning methodologies
Modelling for business cases and scenarios to support decision-making on pricing, go-to-market strategies, optimisation of monetisation
Supporting in preparation for EMEA & US commercial updates
Required Qualifications & Skills
Excellent stakeholder management with experience of dealing with senior level stakeholders
Ability to tailor comms to different audiences (e.g. country teams, DSS, execs)
Experience working in data-driven environments and driving decision-making through data
Experience in consulting or marketing planning preferred
High numeracy and analytical ability & rigour, attention to detail
Ability to challenge high-level numbers and develop quick & accurate ‘back of the envelope’ scenarios
Skilled at prioritising and managing multiple project schedules and deadlines that run simultaneously
Demonstrated success in influencing cross-functional teams, stakeholders and leadership
Ability to work autonomously
The Perks
25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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Explore this Location EMEA
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
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