Trade Marketing & Events Executive, FTC
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About the Role & Team
We are looking for an Executive who will develop and implement Trade Events and Marketing (TEM) plans that achieve the attendance, room night and revenue goals for Walt Disney World, Disneyland® Paris and Disney Cruise Line!
The Trade Marketing & Events team is focused on the travel trade environment and partner marketing requirements. This role will deliver best in class execution to internal collaborators and external partners, adopting a cohesive approach to promoting the brand portfolio.
This role is an FTC and will require you to be onsite 4 days a week.
What You Will Do
External Trade Partner Management
Be the primary TEM contact for selected key partners selling Disney Destinations International brands including Walt Disney World, Disneyland Paris and Disney Cruise Line
Act as marketing consultant for partner marketing plans, manage annual plans and implement activity ensuring efficient return against co-op budget and goals
Maintain continual management and recording of partners’ in-market activity and associated results to provide a historical account and formulate future marketing plans. At the beginning of each quarter, appraise the forthcoming quarter’s activity to ensure optimal coverage especially when progressing between financial years to eliminate campaign gaps
Present partner marketing plans or new initiatives in weekly department meetings alongside account managers
Be accountable for approving marketing collateral (funded and unfunded) in a timely and accurate manner
For partners selling multiple brands, ensure their plans are complementary to each brand and are in sync with key booking periods, avoiding clashes between brands or consumer marketing plans
Together with account managers, be liable for developing web content to drive awareness and sales with key partners and undertaking of regular website offer pages and full content audits
Trade Events and Marketing
Ensure all partner and internal trade creative is adhering to Disney brand guidelines
Work collaboratively with brand managers for Walt Disney World, Disneyland Paris and Disney Cruise Line and central teams to implement key call to actions, key messaging and customer insights into partner marketing
Be accountable for activating key campaigns by designing, creating, and operating trade communications including advertising and competitions
Partner with the Trade Engagement and Events (TEE) team and lead all creative needs to deliver industry-leading Disney events, training collateral, social media assets, and first-rate trade engagement
Identify and maximise alignments with consumer marketing assets
Ensure all trade initiatives consider EMEA alignments
Be responsible for the sign off and launch to trade of the brand brochures or brochure templates for Walt Disney World, Disneyland Paris and Disney Cruise Line
Provide collateral for partner specific events e.g. exhibitions, trade fairs, road shows, travel agent conferences, hospitality events, familiarisation trips etc.
Be responsible for monitoring and tracking TEM budget spend in conjunction with account managers, reallocating funds as applicable and ensuring budget is spent as planned to enable effective forecasting by the finance team
Be responsible for maintaining and updating all content on DDI section of asset library to ensure partners have the latest assets to effectively market DDI, and fulfilling requests for new users
Manage relationships with external supplies and creative agencies
Continuously evaluate and develop of DDI trade and training tools
Training and Professional Development
Operate with integrity, champion change and be a good ambassador for DDI and the wider organisation
Operate as part of an effective team, demonstrating an awareness of others, offering support, sharing knowledge and standard processes and contributing to the overall achievement of departmental commitments
Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor led courses and on the job learning
Proactively suggest ways to improve departmental performance and processes
Build links with other company functions to develop broader knowledge of the business
Promote and maintain an inclusive environment, championing diversity and inclusion and make use of available resources to extend knowledge and best practice
Required Qualifications & Skills
Large matrix organisation experience preferable
Marketing experience in a major multi-national marketing environment desirable
Travel industry experience an advantage
Shown tactical skills related to implementation of marketing plans and recommending resources necessary for success
Outstanding organisational, project management and communication skills to balance marketing programs across three brands for efficient execution and success
Strong attention to detail
Excellent time management and organisation skills
Able to build and strengthen relationships with people at all levels within the organisation with exceptional remote partnering skills
Ability to work on own initiative/self-motivated but also a teammate
Effective presentation style
Gets results and is able to work under pressure and to tight deadlines
Innovative and creative problem solver
Computer literate (Word, Excel, Outlook and PowerPoint); adept in use of video conferencing tools such as Zoom, essential
Strong written and spoken English for business use, essential, with French language skills, beneficial
Commercial awareness
Additional Information
Flexibility for some UK, European or international travel may be required
Contribution to ad-hoc projects as the business requires
Flexible hours may be required to meet business needs
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About Walt Disney World Resort:
Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call Walt Disney World Resort.
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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