Skip to main content

Senior Executive - Growth, Disney+ Hotstar

Apply Now
Job ID 446e9404-02ae-47b0-8be3-cfb766ff4214 Location Bengaluru, India Business Disney+ Hotstar Date posted May 06, 2024

Job Summary:

JOB SUMMARY
In this role you will drive user journey and life cycle marketing road-map for new and existing users with the goal of making Disney+ as the entertainment destination for all types of users in each of the APAC markets where we are present.

ABOUT THE TEAM
The Life cycle marketing team is responsible for creating programs that make the user experience on Disney+ across each of the individual markets memorable and result in higher engagement levels.

YOUR KEY RESPONSIBILITIES

  • Planning and execution of all CRM marketing campaigns (Push Notifications, Emails, SMS).
  • Incorporating a keen sense of user segmentation and content-user relevance.
  • Own campaigns execution & measurement for all channels.
  • Setting up & automating all key consumer Lifecycle Journeys across channels.
  • Map customer journeys and identify tracking mechanisms to constantly improve campaign performance for automated campaigns.
  • Working in conjunction with the product/analytics/creative team to set up campaigns, update and track all the key performance metrics (CTR, Open rates, conversions etc.) across channels.
  • Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention life cycles as well as win-back campaigns.
  • Track, measure and analyze campaign performance & continuously optimize them.
  • Document the learning.
  • Experiment with new cohorts, messaging & channels. Analyze impact.
  • Collaboratively work with Creative, Product, Content and Analytics teams to drive impact.

SKILLS & ATTRIBUTES FOR SUCCESS

  • Hands-on experience with own end to end execution of CRM campaigns (Segments creation, Push notifications, Emails, SMS).
  • An eye for detail is a must (ability to catch spell errors, creative non-alignment with copy, grammar, copy-time of the day relevance etc.)
  • Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys).
  • Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time etc.
  • Experience in analyzing data-sets in excel/google sheets.
  • Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) and external (vendors) stakeholders.
  • High sense of ownership, curiosity to learn & great stakeholder management skills.
  • Ability to thrive & adapt to an ambiguous environment. 

PREFERRED EDUCATION & EXPERIENCE

  • A mature professional at least 2 years of experience in campaign management/setup on platforms like CleverTap, Salesforce Marketing Cloud, Netcore, Journey Builder or similar CRM automation platforms.

ABOUT US

Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.

Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.

About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.

Sign up to receive the latest news and company information

Be you. Be here. Be part of story.

Related Jobs

Global Opportunities

US & Canada

The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.

Search All US & Canada Jobs

LATAM

The Walt Disney Company Latin America is the leading family entertainment company in Latin America and has been present in the region since the 1940’s when Walt Disney traveled to Brazil, Argentina and Peru.

Search All Latin America Jobs

EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

Search All EMEA Jobs

India

The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.

Search All India Jobs

APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

Search All APAC Jobs
nighttime view of the Spaceship Earth attraction at Walt Disney World in Florida

The Walt Disney Company is a global community of unparalleled storytellers, creative minds, and innovative technologies, with offices located across the globe.

Sign Up for Job Alerts

Get the latest job opportunities as they become available.

Watch Our Jobs

Sign up to receive the latest news and company information based on your preferences. An asterisk indicates a required field.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

By clicking "Submit", you agree to our Terms of Use and acknowledge that you have read our Privacy Policy.

By clicking "Submit", you agree to our Terms of Use and acknowledge that you have read our Privacy Policy. If I have elected to receive marketing messages or newsletters, I may withdraw my consent for these marketing messages at any time.

By clicking "Submit", you agree to our Terms of Use and acknowledge that you have read our Privacy Policy, Cookies Policy and EU Privacy Rights.

How we use your personal information and your rights:

  1. Your personal information is controlled by The Walt Disney Company Limited of 3 Queen Caroline Street, London, W6 9PE, United Kingdom.
  2. When you visit or shop with Disney or use any Disney product, service or mobile application, other members of The Walt Disney Company Family of Companies may also use your information to provide you these services, personalise your experience and send you service related updates and communications.
  3. You have a number of rights including the right to request access to, change, or remove your personal information, or to change your marketing preferences (including withdrawing your consent at any time.) Please see our Privacy Policy to learn more about managing your marketing preferences or deleting your account.
  4. Our Data Protection Officer can be contacted by emailing: dataprotection@disney.co.uk.
  5. You have a right to lodge a complaint with the UK Information Commissioner's Office: https://ico.org.uk/.
  6. For more information about Disney's data collection and use practices please read Disney's Privacy Policy.

By clicking "Submit", you agree to our Terms of Use and acknowledge that you have read our Privacy Policy and Collection Statement.

For more information about our general data collection, use, and practices, including how to manage your preferences, please read our Privacy Policy. I have read and agree to the Terms of Use.