Sr. Manager, Retail Brand Commercialization – Toys, Collectibles, and Impulse
Apply NowJob Summary:
Be Part of the Story at The Walt Disney Company as the Senior Manager, Retail Brand Commercialization! This exciting role will be responsible for leading $1B+ annual retail sales across core categories including Toys and Seasonal, working with both internal and external partners, across an extensive brand portfolio. If you have a strong background in Toy licensed retail account management along with extensive experience in developing and implementing strategic plans that deliver sustained growth, we hope you apply! Position will be a key partner across the Disney Consumer Products, Retail Brand Commercialization, Brand Commercialization, Category, Product Development and Creative teams.
This role reports to the Director, Retail Brand Commercialization.
This is a Full-Time role.
What You Will Do:
Lead the development and implementation of brand-first strategies that drive long-term growth in assigned categories, including Toys, Collectibles, and Impulse.
Meet and/or exceed financial goals set for assigned brands and categories across licensed.
Lead all licensed and Direct to Retail initiatives in assigned categories, developing and demonstrating outstanding buyer and licensing relationships to meet/exceed revenue targets and growth objectives.
Lead strategic implementation of all key brand initiatives in modular and feature space across licensing partners to achieve efficient assortment and support, driving strong consumer demand that aligns with retailer strategic objectives.
Develop and implement franchise evergreen programs that provide 365 support, while activating against key content and brand marketing moments for fan relevance.
Vital team partner in the development of cross-category placement and feature space opportunities with RBC/Walmart team peers.
Leverage consumer, shopper and category insights to Identify key strategies by brand and by sub-category that deliver against critical initiatives.
Identify market-share and white space opportunities for existing brands, categories and consumer segments, across new intellectual property, content events and evergreen brands.
Implement strategies with alignment across Walmart merchants and respective licensing suppliers.
Partner with Retail Marketing team, BC and National Marketing to develop and implement impactful retail marketing plans that deliver sell-through & return on investment objectives for strategic priorities. Collaborate with internal alliance partners to develop cohesive retail programs and unique opportunities.
Build and sustain strong team-oriented relationships with DCP Category, PD and Creative teams to ensure strategic alignment by brand, category and initiative to meet financial objectives.
Initiate and develop ownable, curated product line initiatives for the licensed categories.
Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting
Develop 5-year strategic plan, annually, by category and franchise, and set key objectives and priorities.
Analyze & understand retail and consumer trends in the industry, specifically for relevant categories
Effectively lead travel and expenses to budget.
Required Qualifications and Skills:
5+ years’ experience working in consumer product brand sales or buying; Toy category experience strongly preferred.
Established experience in retail sales, brand and retail marketing strategies; preferably within mass channel
Understanding of interchangeable business models, such as Direct to Retail and licensed.
Experience across multiple categories
Excellent interpersonal, communication, relationship building skills
Strong leadership skills, flexible/adaptable, very collaborative and able to influence and persuade at all levels of an organization
Innovative, capable of working independently and leading a variety of initiatives/issues simultaneously, within a fast-paced environment.
Strong analytical skills and understanding of business and financial concepts
Skilled computer literacy - Keynote, Excel, Word, etc.
Education:
Bachelor’s Degree or equivalent experience
Benefits and Perks:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
About Consumer Products Games & Publishing:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Consumer Prod & Interactive Media, which is part of a business we call Consumer Products Games & Publishing.
Disney Consumer Prod & Interactive Media is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Sign up to receive the latest news and company information
Related Jobs
No jobs were found.
View All of Our Available OpportunitiesGlobal Opportunities
US & Canada
The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Search All US & Canada JobsLATAM
The Walt Disney Company Latin America is the leading family entertainment company in Latin America and has been present in the region since the 1940’s when Walt Disney traveled to Brazil, Argentina and Peru.
Search All Latin America JobsEMEA
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
Search All EMEA JobsIndia
The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Search All India JobsAPAC
For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.
Search All APAC JobsThe Walt Disney Company is a global community of unparalleled storytellers, creative minds, and innovative technologies, with offices located across the globe.
-
-
-
-
Benefits Our Benefits
-
-
-
Career Development Candidate Resources
-
Career Development Employee Stories A Day in the Life of Anthony, a Disney Recreation Coordinator
-
Employee Stories Behind the Magic with Jenn, Disney Vacation Club Project Manager
-
Career Development Diversity, Equity, and Inclusion Employee Stories Bringing Passion Through Storytelling: Meet Staff Writer, Zaire!
-
-
Employee Stories Life at Disney Blog
-
-
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: How Their Stories Inspire Others to Dream
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: Why the Work We Do Matters
-
Employee Stories Creating a Culture of Safety: Meet Krista
-
Career Development Employee Stories Creating Home-Away-From-Home Magic as a Houseman at Disneyland Resort
-
Employee Stories Work & Innovation Creating Wonders & Ensuring Safety: Meet Jana, Structural Engineer, Disneyland Resort
-
Career Development Employee Stories Disney Chefs Share Their Advice for Aspiring Culinary Talent
-
Career Opportunities Disney Cruise Line manager of HR shares new opportunities in The Bahamas
-
Career Opportunities Career Development Disney Cruise Line’s leadership team in The Bahamas on growth, building careers, and making magic
-
Benefits Culture & Values Disney named Top Adoption-Friendly Workplace
-
Career Opportunities Students & Recent Graduates Dreams Take Flight with UK Early Careers
-
Career Development Diversity, Equity, and Inclusion Four Women in Leadership Growing Their Careers in Japan
-
Career Development Employee Stories Work & Innovation From Concept to Console: Meet Winslow, Producer III, Disney Games
-
Employee Stories Students & Recent Graduates Ireland Intern Spotlight: Meet Ellen and Karla!
-
Employee Stories Students & Recent Graduates Meet 3 Japanese Trainees Starting Their Career With Disney
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Meet Artemis: EMEA Talent Acquisition Intern
-
Career Opportunities Diversity, Equity, and Inclusion National Geographic Announces Third Year of Field Ready Program
-
Career Opportunities Employee Stories Nontraditional Career Paths Lead to Technology & Digital Opportunities at Disney Parks
-
Career Development Diversity, Equity, and Inclusion Employee Stories Q&A with Domi Flores-Wong: A Nontraditional Career Path into Technology at Disney
-
Work & Innovation Securing the Magic at Disney
-
Career Opportunities Employee Stories Taking a Chance and Finding a Dream Job: Meet Kati, Ride & Show Technician
-
Diversity, Equity, and Inclusion To Be Young, Gifted, and Black: Wisdom and Stories from Emerging Black Leaders at Disney
-
Hiring Process Employee Stories Unlock the Magic: Your Guide to Disney College Program Character Performer Auditions
-
Employee Stories Will, Disney Cruise Line HR manager and Navy veteran, supports crew and discovers his own Disney magic
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Women + Tech BERG Spotlight: Meet Four Female Technologists
-
-
Culture & Values Students & Recent Graduates Disney Internships Lead to Magical Friendships and Careers at Hong Kong Disneyland Resort
Sign Up for Job Alerts
Get the latest job opportunities as they become available.
Share:
Links open in new tabs.